Digital Asset Management

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Lookatmedia™ newsrooms for down-ballot 2026 elections

While presidential races command the most attention, the U.S. midterm elections are equally consequential. Every midterm cycle includes all 435 seats in the U.S. House of Representatives, roughly one-third of the U.S. Senate (33 or 34 seats), and thousands of state legislative seats across most states, along with many gubernatorial and local races.

These state and district-level contests play a decisive role in shaping how elections are administered, how laws and policies are made, and how effectively states and communities are governed. As advertising costs rise, social media fragments audiences, and the media landscape becomes more complex, the challenge is clear: how can candidates and parties effectively reach and engage voters in these critical races that directly influence democratic outcomes and everyday life?

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Can '26 candidates contend with 'Collapsed Context' on social?

Candidates running for the 2026 mid-term US election face a significant challenge with "collapsed context," where diverse audiences converge online, leading to misinterpretation and miscommunication. Messages can be taken out of context, scrutinized by a broad audience, and potentially result in viral criticism or misinformation. Addressing multiple audiences simultaneously requires careful message

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Empowering Political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

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Can Digital Asset Management fight fake news?

In today's digital age, the dissemination of information happens at lightning speed, making it imperative for journalists to uphold the highest standards of accuracy and integrity. However, amidst the vast sea of online content, the risk of inadvertently spreading misinformation, or fake news, looms large. Here enters the role of integrated digital asset management (DAM) solutions, offering a beacon of authenticity and reliability for journalists and organizations alike.

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Why photo editors reject your images

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

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How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

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New Online Newsroom with DAM. Genius.

Some innovations make you ask the question, ‘why has no one done this before?’ Lookatmedia™ is one of those innovations. Lookatmedia™ is the first media centre solution that provides an environment for creating content for journalists, media groups and influencers. It also automates delivering the exact resources needed to complete their research and illustrate their stories.

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Online newsroom software for 24/7 media engagement

If you have an online newsroom that only works when your PR team are available, or have time to engage with the media, then you’re missing opportunities for more positive media coverage.

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A leading destination for journalists

Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience.

The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.