Stevica Mrdja
A row of cameras is set up on tripods, with numerous journalists visible in the background. The scene is likely at a press conference or event, indicated by the professional equipment and organized positioning of the cameras. The location appears to
Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.
What you didn't know
Across multiple journalist groups, we asked: "Would you be more likely to cover a story if provided with a pre-approved library of images and videos to create your visual narratives?" The responses varied slightly among different groups, but most answered with a resounding "yes." This pivotal poll provided valuable insights into the transformative potential of offering journalists a comprehensive collection of visual assets.
Lookatmedia™ is the Next-Generation Media Center with World-Class Digi
Lookatmedia™
Lookatmedia™ Online Newsroom features an enterprise-level Digital Asset Management Solution that provides journalists & emerging media with secure 24/7 access to media-compliant digital assets to create visual narratives for your stories.
Old news, to some
While these results may not surprise the experts or us at Muck Rack, they underscore the significance of visual elements in making stories shareable. According to the Muck Rack 2023 State of Journalism report, when asked about the factors that make a story shareable, 69% of journalists responded with "subject connected to a trending story," followed closely by 63% who highlighted "contains an image or infographic." An additional 24% emphasized the importance of videos. The more you delve into this subject, the clearer it becomes that incorporating a professional image and video management solution into your online newsroom is a decisive factor in determining the success of your media strategy.
Lookatmedia™
A person holds a smartphone displaying a webpage titled "PR tools for investor relations," while a coffee cup is gripped in the other hand. The setting features large windows allowing natural light, creating a bright atmosphere that suggests an offic
Lookatmedia™
A person holds a smartphone displaying a webpage titled "PR tools for investor relations," while a coffee cup is gripped in the other hand. The setting features large windows allowing natural light, creating a bright atmosphere that suggests an offic
Addressing the Needs of Today's Journalists
Today's Journalists often cover multiple beats, possess national coverage, and work across online, print, and broadcast platforms. With such diverse responsibilities, the demand for a wide range of visual resources is paramount for PR teams and the organizations they represent. Lookatmedia™ stands out as the only online newsroom solution on the market with an enterprise-level digital asset management solution at its core. By embracing Lookatmedia™, you can significantly increase your chances of garnering positive media coverage and future-proof your online newsroom.
A Break from the Status Quo
If you are eager to enhance your media coverage and maximize the impact of your online newsroom, Lookatmedia™ is where you should start. Empower journalists with an extensive library of visual assets and witness its transformative effects on your media strategy. With Lookatmedia™, you can meet journalists' demands and ensure your stories receive the attention they deserve in today's diverse media landscape.
Lookatmedia™
A person uses a laptop at a café, focusing on a website featuring a male model wearing virtual reality goggles. The café has large windows with natural light. Customers occupy other tables, engaged in various activities, and coffee cups are visible o
Lookatmedia™
A person uses a laptop at a café, focusing on a website featuring a male model wearing virtual reality goggles. The café has large windows with natural light. Customers occupy other tables, engaged in various activities, and coffee cups are visible o
