A digital broadcast screen displays a "BREAKING NEWS" graphic against a blue and red background. The screen features a globe with radiating lines, indicating live news coverage. Text shows "LIVE" at the top, suggesting real-time reporting from a news
If you have an online newsroom that only works when your PR team are available, or have time to engage with the media, then you’re missing opportunities for more positive media coverage.
The clock's ticking
Journalists operate with the knowledge that deadlines are hanging above their heads, like the sword of Damocles. They know there is no such thing as an extension and have all experienced what happens when they can’t access the info, images, and videos they need to complete a story on deadline. This experience informs how they work and how they perceive your PR team and newsroom. If they can’t get exactly what they need immediately, they move on to the next source or storyline. Depending on their experience, they may even vow never to reach out to your brand again.
Lookatmedia™
A person holds a smartphone displaying a webpage that features a group of children in swimming caps. A coffee cup with a lid rests nearby. The scene appears to be indoors near a window, with natural light illuminating the space.
Lookatmedia™
A person holds a smartphone displaying a webpage that features a group of children in swimming caps. A coffee cup with a lid rests nearby. The scene appears to be indoors near a window, with natural light illuminating the space.
What are you waiting for?
Some elements of the media engagement process can’t be hurried. These are generally the human elements, like interviews or comments. These are friction points that require your team’s attention. Provision of story ideas, event information, backstories, research, images, videos, and answers to frequently asked questions should not be friction points for media engagement… or the priority of your PR team. Lookatmedia™ newsrooms are designed to take care of all of those needs for the media, 24/7, and without any need for your team to fulfill those time consuming and repetitive tasks.
Lookatmedia™ Media Center
Lookatmedia™
A person types on a laptop displaying a website with the phrase "Separate news from noise." The setting appears to be a café with natural light, wooden furniture, and a few people engaged in conversation in the background.
Lookatmedia™ Media Center
Lookatmedia™
A person types on a laptop displaying a website with the phrase "Separate news from noise." The setting appears to be a café with natural light, wooden furniture, and a few people engaged in conversation in the background.
Lookatmedia™
A person holds a smartphone displaying a webpage about "University open days media coverage," with a clear view of an aerial photograph of a campus. A coffee cup is visible in the other hand. The setting appears to be indoors, near large windows allo
Lookatmedia™
A person holds a smartphone displaying a webpage about "University open days media coverage," with a clear view of an aerial photograph of a campus. A coffee cup is visible in the other hand. The setting appears to be indoors, near large windows allo
What’s the time?
It’s a big world, with 24 separate time zones. In each of those time zones, journalists, photo editors, and producers are all working tirelessly towards their individually timed deadlines. Although there is local news, the media itself is borderless, so you need an online newsroom that can successfully operate across the globe. It’s why Lookatmedia™ online newsrooms are designed to work effectively, securely, and independently 24/7 when your PR team are focused on other activities…like sleeping.
iStock
A swirling storm system is depicted just above the Earth's surface, with cloud formations and a clear boundary between the atmosphere and outer space visible. The scene is illuminated by the planet's blue glow against a backdrop of stars, suggesting
iStock
A swirling storm system is depicted just above the Earth's surface, with cloud formations and a clear boundary between the atmosphere and outer space visible. The scene is illuminated by the planet's blue glow against a backdrop of stars, suggesting
Safe, secure, smart, practical
Lookatmedia™ online newsrooms are possibly the smarter online newsrooms currently available. The underlying advanced technology is designed as a productivity tool for your PR team and (most importantly) the media. Lookatmedia™ technology reflects many of the features of the internal systems used by the media to create, publish, broadcast, and monitor content. It's why we have a Digital Asset Management solution at our core that can service your entire enterprise. It's why we have a low friction environment that aids independent discoverability and content creation by journalists. It is also why journalists return again and again to our clients' online newsrooms, providing more of the type of media coverage brands desire.
AI for PR: Locking in the Facts with Media Domain Models
Lookatmedia™
High-risk, high-reward messaging defines modern PR, but without accuracy and credibility, the risks outweigh the rewards. Lookatmedia™ is building an AI solution designed to lock in the facts while givingcommunicators the confidence to push bold strategies forward.
