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A person wearing a bright yellow jacket takes a selfie on a red staircase in Times Square, New York City. The background features vibrant advertisements and a bustling crowd, with yellow taxis visible on the street below. The image captures the livel
Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience. The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.
The product of experience
The team at Lookatmedia™ has experience developing media centres for some of the world’s most successful tourism brands. This experience has helped us create arguably the world’s best media centre solution for the tourism sector.
Lookatmedia™ Tourism Video
Lookatmedia™
Destinations have incredible stories, but too often, they struggle to reach the right audience. Lookatmedia™ helps tourism brands cut through the noise by identifying the journalists and influencers who matter most, then delivering personalized press releases, social content, and authentic visual stories that truly resonate. All content is organized in a central media hub, a trusted resource media professionals return to for inspiration and reliable information. The result: destinations stand out, connect with travelers, and achieve measurable impact without wasted effort or missed opportunities.
Create a destination for journalists
Journalists and media representatives work under a very different set of rules than they did just a few years ago. They must create cross channel content. Their lead times are shorter, and they have less time for research. They also have fewer resources for the creation of images and video content. Your new Lookatmedia™ centre can provide them with a portal of content they can access anytime for inspiration and support.
Beyond a press release or email
You have your lists of journalists and media representatives. You contact them regularly, but it’s getting harder to get their attention. Attract the attention of more journalists and more media groups with your new Lookatmedia™ centre. Create and publish inspirational content they can discover through organic research. Publish stories that show different dimensions and experiences within your destination. Provide other storylines on the same subject matter. Give them frictionless 24/7/365-day access to pre-approved images, video, and brand assets. Create a destination that they want to visit and a resource they need to get their jobs done.
Lookatmedia™
A person holds a smartphone displaying a webpage featuring a surfing image, while the other hand grips a coffee cup. The setting appears to be indoors, with large windows allowing natural light to illuminate the scene, suggesting a modern cafe enviro
Lookatmedia™
A person holds a smartphone displaying a webpage featuring a surfing image, while the other hand grips a coffee cup. The setting appears to be indoors, with large windows allowing natural light to illuminate the scene, suggesting a modern cafe enviro
