NEVER GO DARK
Lookatmedia™
Midterm elections shape laws, governance, and democratic outcomes nationwide. At Lookatmedia™, we help campaigns navigate fragmented media and rising costs with smarter voter engagement and storytelling.
While presidential races command the most attention, the U.S. midterm elections are equally consequential. Every midterm cycle includes all 435 seats in the U.S. House of Representatives, roughly one-third of the U.S. Senate (33 or 34 seats), and thousands of state legislative seats across most states, along with many gubernatorial and local races. These state and district-level contests play a decisive role in shaping how elections are administered, how laws and policies are made, and how effectively states and communities are governed. As advertising costs rise, social media fragments audiences, and the media landscape becomes more complex, the challenge is clear: how can candidates and parties effectively reach and engage voters in these critical races that directly influence democratic outcomes and everyday life?
The Media Landscape
The media landscape is not as it was in 2022 or even 2024. There’s greater fragmentation and entire areas of the US with local news. In fact, most voters in the US have access to only a single source of local news. For those running local elections, that makes finding a supportive source of local news much harder, and even harder if they’ve endorsed your opposition. Add to that the changing nature and policies of social media platforms and an increasingly untrusting and disengaged voter base, and we have all the circumstances to create fertile ground for fake and AI-generated news.
Single source of truth
Lookatmedia™
The media landscape is more fragmented than ever, with shrinking local news and rising misinformation risks. At Lookatmedia™, we help campaigns deliver trusted, targeted communication in a complex digital environment.
Single source of truth
Lookatmedia™
The media landscape is more fragmented than ever, with shrinking local news and rising misinformation risks. At Lookatmedia™, we help campaigns deliver trusted, targeted communication in a complex digital environment.
Help is Here
Whether it is a state-based online newsroom or individual newsroom for individual candidates, Lookatmedia™ was designed as ‘Mission Control’ for engagement with traditional and emerging media. It’s also a place where you can equip campaign volunteers and motivated supporters to take and maintain control of the communication narrative, forcing your opponents to respond to your talking points and policies.
Mission control for campaign communications
Lookatmedia™
Lookatmedia™ acts as mission control for campaign communications, helping candidates, volunteers, and supporters shape the narrative across traditional and emerging media.
Mission control for campaign communications
Lookatmedia™
Lookatmedia™ acts as mission control for campaign communications, helping candidates, volunteers, and supporters shape the narrative across traditional and emerging media.
Stop. Look. Listen (to Your Heart)’
‘Stop. Look. Listen (to your heart)’ is more than just a great song by The Stylistics; it’s a mantra that communication teams adopt during election campaigns. Where Lookatmedia™ helps candidates is with the all-important ‘Stop. Look’ part of that process. Journalists are desperate for compelling visual content to capture and hold the attention of readers and viewers. Lookatmedia™ allows candidates to provide self-service access to pre-approved, media-compliant stories, images, and videos from candidates that help journalists create fresh and more newsworthy content, which keeps them coming back for more.
Drive engagement and coverage
Lookatmedia™
In modern campaigns, attention is everything. At Lookatmedia™, candidates provide journalists with instant access to compelling, media-ready stories, images, and video that drive engagement and coverage.
Drive engagement and coverage
Lookatmedia™
In modern campaigns, attention is everything. At Lookatmedia™, candidates provide journalists with instant access to compelling, media-ready stories, images, and video that drive engagement and coverage.
The Cost of Fake News
Current research on the impact of Fake news on this election campaign is troubling. Two-thirds of voters under 29 cannot distinguish a fake headline from a real headline, and 50% of voters believe even badly produced fake images. These facts terrify journalists and, as the campaign and tech progress, will keep your comms team awake at night. A Lookatmedia™ newsroom allows you to provide journalists, podcasters, bloggers, and influencers with a ‘safe harbor’ where they can always find the real news on your candidate.
Fight fake narratives
Lookatmedia™
Fake news is reshaping modern campaigns, making trusted communication more important than ever. At Lookatmedia™, we provide journalists and creators with a safe harbor for verified candidate stories and media assets.
Fight fake narratives
Lookatmedia™
Fake news is reshaping modern campaigns, making trusted communication more important than ever. At Lookatmedia™, we provide journalists and creators with a safe harbor for verified candidate stories and media assets.
Be the Source of News
In environments where there is no local source of news or only one source that may have endorsed your opponent, your Lookatmedia™ newsroom becomes your own local news source for your supporters and constituents. Rather than limit the reach to finding your news online, Lookatmedia™ allows journalists and supporters to add your newsroom as an app to their devices while also automatically pushing your stories to news sources like Google News.
LOCAL NEWS RESOURCE
Lookatmedia™
In fragmented local media environments, campaigns need to become their own trusted source of news. At Lookatmedia™, newsrooms deliver direct-to-audience updates and automatic distribution to platforms like Google News.
LOCAL NEWS RESOURCE
Lookatmedia™
In fragmented local media environments, campaigns need to become their own trusted source of news. At Lookatmedia™, newsrooms deliver direct-to-audience updates and automatic distribution to platforms like Google News.
Meet You There
Your new Lookatmedia™ has another important feature that helps increase media and constituent coverage and participation in events. Lookatmedia™ has a content type called ‘Events’ that allows candidates to create an illustrated article on an event, then, with a single click, allow the media and your constituents to add this event directly to their calendar. Simple.
SAVE THE EVENT
Lookatmedia™
Event engagement is key in modern campaigns. At Lookatmedia™, candidates can publish events as rich stories that audiences and media can add directly to their calendars in one click.
SAVE THE EVENT
Lookatmedia™
Event engagement is key in modern campaigns. At Lookatmedia™, candidates can publish events as rich stories that audiences and media can add directly to their calendars in one click.
Being Heard Above the Noise
Everyone wants to cover the big race, the important ballots, which is why you need a solution like Lookatmedia™. It’s where you start to create the newsworthy narrative that demonstrates the real-world impacts on the lives and freedoms of those people in your community who will benefit from your commitment to servicing their needs long after November 5, 2024, fades into obscurity.
Own the narrative
Lookatmedia™
In crowded election cycles, campaigns must cut through the noise with clear, meaningful storytelling. At Lookatmedia™, we help candidates build newsworthy narratives that connect policy to real community impact.
Own the narrative
Lookatmedia™
In crowded election cycles, campaigns must cut through the noise with clear, meaningful storytelling. At Lookatmedia™, we help candidates build newsworthy narratives that connect policy to real community impact.
