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Icebergs float in a serene lagoon at sunset, reflected in calm waters. The soft pink and purple hues of the sky contrast with the icy blues of the ice formations. Jagged rocks line the shore, contributing to the natural landscape. The scene appears t
The most successful organisations and people in the world are innovators. They accept that failure is a critical component of the experimentation process that continues to drive success. The PR sector exists in an environment where experimentation is not encouraged. PR is losing ground to marketers, who utilise technologies that allow experimentation and learning at the level of a single person.
Preparing for the last war
Winston Churchill said 'Generals are always prepared to fight the last war.' The same could be true of many PR professionals. They are using old campaigns and knowledge to drive their subsequent campaigns rather than working in an environment that allows them to test new and more innovative media pitches with journalists continually. The nature of press releases means it can take a long time for feedback on success. This issue is compounded when you factor in how few press releases the average PR professional sends each year.
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A polar bear stands close to the viewer, its white fur contrasting with a blurred background. The bear's snout is centered, with its eyes looking upward. Visible vegetation surrounds the scene, suggesting a habitat typical of colder climates. No huma
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A polar bear stands close to the viewer, its white fur contrasting with a blurred background. The bear's snout is centered, with its eyes looking upward. Visible vegetation surrounds the scene, suggesting a habitat typical of colder climates. No huma
A working environment that rewards experimentation
The key role of PR professionals is storytelling. An online newsroom management solution like Lookatmedia™ allows PR professionals more room for creativity and innovation and rewards them with greater discoverability and access to relevant journalists. Instead of creating a single story on a subject, Lookatmedia™ provides an environment where PR professionals can experiment with different spins and angles on stories while making it simple to test which images and videos attract the media's attention.
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CARDIFF, WALES - JULY 2019: "Climate Emergency" banner hung between trees in a makesfit campsite in Cardiff city centre as part of the climate change protest by Extinction Rebellion.
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CARDIFF, WALES - JULY 2019: "Climate Emergency" banner hung between trees in a makesfit campsite in Cardiff city centre as part of the climate change protest by Extinction Rebellion.
Feedback and analysis
The scientific model for experimentation involves testing a hypothesis. Lookatmedia™ provides this opportunity for PR professionals. When a story is published on Lookatmedia™, we provide feedback on the traffic source to a page. We also provide feedback on what content is popular and which digital assets journalists download. These reports allow PR professionals to develop a much deeper and broader understanding of what works for an individual subject, issue, brand, or organisation.
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A spiraling formation of clouds is visible from space, indicating the presence of a large cyclone. The scene shows Earth's horizon with a black background, suggesting an outer space vantage point. The swirling clouds form a distinct eye at the center
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A spiraling formation of clouds is visible from space, indicating the presence of a large cyclone. The scene shows Earth's horizon with a black background, suggesting an outer space vantage point. The swirling clouds form a distinct eye at the center
Collecting relevant journalists
As the definition of media expands and fragments, it has become increasingly difficult for PR professionals to build relevant media contact lists. Lookatmedia™ newsrooms incentivise the right journalists and media representatives to provide and keep up to date their contact details, making it simpler to target the right journalists with the right messages.
Lookatmedia™ newsrooms also have features that allow one-click opt-in features for journalists and media representatives to instantly receive updates on breaking news and story ideas through browser and app notifications. This provides another way PR professionals experiment with alternative story ideas and see how the media responds.
Lookatmedia™ Introduction
Lookatmedia™ Introduction
The media landscape has changed — has your strategy?Reaching journalists, influencers, and audiences today takes more than a press release. Every platform speaks a different language — and you need the right tools to speak fluently. Lookatmedia™ is more than a PR platform. It’s your end-to-end media command center — built to simplify your workflow, amplify your message, and connect you directly with the people who shape the narrative. Ready to become the source everyone’s talking about?
Low cost, high reward
Many of the most significant issues for the PR sector exists around access to resources and return on investment. Experimentation would seem an unnecessary and inefficient use of resources at the very time when PR professionals struggle to justify their existence when the exact opposite is true. Journalists are not only looking for breaking news, but they're also looking for new and innovative angles on stories they have covered in the past. They're looking for new and innovative ways to tell their own stories and have easy access to the visual content they need to illustrate those stories. Lookatmedia™ newsrooms allow you to build libraries of easily discoverable content, with many angles and pitches on familiar stories, creating a dynamic and inspiring working environment that keeps journalists returning again and again. It's where your PR team feel safe to experiment and innovate, driving more frequent and better-quality media coverage on the stories that matter to you.
