BIOTECH PR UNDER THE MICROSCOPE
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Biotechnology companies need PR strategies that connect with investors. potential partners, employees, the public, the media, and policy makers. Lookatmedia™ is where the potential of these strategies is realised.
The very best Biotech PR professionals demonstrate integrity, adaptability, creativity, and organisation every day. They’re also skilled storytellers with a natural ability to breakdown complex narratives to accessible and compelling content. Increasingly images and videos are an essential part of this this storytelling process.
Lookatmedia™
Lookatmedia™ provides a SaaS-based media centre that supports the skill sets of highly effective Biotech PR professionals. It allows them to operate more effectively within a regulated environment, while providing more latitude to explore new and more effective illustrated media-friendly content.
Managing the PR for Biotech
Biotech is a highly regulated industry. highly regulation often translates to long approval processes. Lookatmedia™ is designed to help accelerate approvals, with smart workflows and inbuilt access and authorisation processes.
HOPE WITHOUT HYPE
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Visual content helps convey the hope of your achievements, without the hype. It helps show the promise of your work without making promises.
HOPE WITHOUT HYPE
Getty Images/iStockphoto
Visual content helps convey the hope of your achievements, without the hype. It helps show the promise of your work without making promises.
Images and videos selection and use
Clearly defined and auditable workflows are an essential element of Biotech media strategies. Lookatmedia™ includes a fully function, fully integrated enterprise level Digital Asset Management (DAM) solution.
Illustrating content within your media centre
Inbuilt, role-based workflows in your Lookatmedia™ DAM provide a level of certainty around how images and videos are used in your wider organisation. It also allows you to curate pre-approved image and video collections for use in your Lookatmedia™ centre. This process ensures that only pre-approved is shown and available for media consumption. It also ensures the accuracy of image titles, descriptions, attribution, and usage rights.
VISUAL STORYTELLING FOR BIOTECH COMPANIES
Lookatmedia™
Lookatmedia centre is the crucible where Biotech PR professionals combine text and visuals to create powerful and compelling media friendly stories.
Text based approval process
Your Lookatmedia™ centre includes a workflow that allows you to seek approvals of content from within and outside your organisation. This process allows your team to collect the appropriate organisational and legal approvals on content prior to publishing.
Simple storytelling
It is widely considered good practice for biotech companies to simplify their media friendly content to a high school student’s reading level. Biotech PR experts also suggest the use of visual analogies as an effective way to show explain complex stories. Lookatmedia™ provides your PR Team with all the tools they need to create content of this type. Content that conveys the hope of your achievements without hype.
