Gorodenkoff Productions OU
American Football Championship. Teams Ready: Professional Players, Aggressive Face-off, Ready for Pushing, Tackling. Competition Full of Brutal Energy, Power. Stadium Shot with Dramatic Light
An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting
Amplifying the support of your sponsors
Brands seek sponsorships of sporting clubs as a way of enhancing their reputations. It's a way to demonstrate they are giving back to communities while gaining direct access to a membership and support base. Lookatmedia™ provides your sporting brand or club with the opportunity to enhance the value of your sponsors' investment through increased media exposure and visual storytelling. By providing easily discoverable stories of how your sponsors, directly and indirectly, support you with illustrated content, you attract broader media coverage across a more diverse media landscape.
Gorodenkoff Productions OU
Night at Home: Three Soccer Fans Sitting on a Couch Watch Game on TV, Use Smartphone App to Online Bet, Celebrate Victory when Sports Team Wins. Friends Cheer Eat Snacks, Watch Football Play.
Gorodenkoff Productions OU
Night at Home: Three Soccer Fans Sitting on a Couch Watch Game on TV, Use Smartphone App to Online Bet, Celebrate Victory when Sports Team Wins. Friends Cheer Eat Snacks, Watch Football Play.
Improving the value of their investment
Your sponsors will take their own PR activities in promoting their sponsorships of your sporting brand; however, that activity has greater credibility with the media if it directly originates from your sporting brand. Your Lookatmedia™ online newsroom allows you to coordinate more closely with your sponsors' PR teams to align better strategies and the stories you want to tell through the media.
Fans watch a football game at NRG Stadium in Houston, Texas. The crowd is dressed in a mix of team colors as they observe the action on the field below, with a notable number of attendees using their phones to capture the event. The stands showcase a
Fans watch a football game at NRG Stadium in Houston, Texas. The crowd is dressed in a mix of team colors as they observe the action on the field below, with a notable number of attendees using their phones to capture the event. The stands showcase a
Attracting other sponsors to your sport brand
On average, it is recommended that sponsors change which sporting brands they sponsor every 5 years, as that is when the reputational and commercial returns begin to diminish. This is bad news for sports brands who work tirelessly to secure sponsors and depend on that additional income stream to remain viable. The increased exposure of both your brand and your sponsor brands through the media put you on the radar of others considering their next sponsorship investment. In addition to this increased media exposure, Lookatmedia™ also acts as a portal where potential news sponsors can understand how they may be included in your sporting brand's storytelling.
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Sporty woman exercising with resistance band on red background. African female athlete working out with elastic bands in studio.
iStock
Sporty woman exercising with resistance band on red background. African female athlete working out with elastic bands in studio.
Making your sporting brand ‘stickier’
Many sporting sponsorships are cut short because of issues associated with a brands' reputation and the behaviours of individual sportspeople. Brands associate themselves with brands to build their reputations, so when a sporting brand's reputation becomes tarnished, most brands will discontinue their associations. Lookatmedia™ is designed with features that allow you to send messages directly to journalists, providing you with opportunities to respond faster to breaking stories that may potentially undermine your value to any sponsor. It also is a place where you can create and publish content on policies, commitments and the good works of your brand and individual athletes, demonstrating that anyone issue is an outlier. It also provides an opportunity to provide resources such as policies and activities that demonstrate a commitment and actions on polices in line with those of your sponsors.
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A group of young swimmers in blue caps and goggles rests against the pool's edge at a swimming facility. The environment shows an indoor pool setting with colorful lane markers in the background, indicating a practice or training session. Water splas
iStock
A group of young swimmers in blue caps and goggles rests against the pool's edge at a swimming facility. The environment shows an indoor pool setting with colorful lane markers in the background, indicating a practice or training session. Water splas
Regular storytelling
The more positive media exposure you provide your sponsors, the more they will value their sponsorship. Lookatmedia™ makes it simple for your PR and communication teams to create illustrated stories and amplify them across a more diverse media landscape. By providing journalists and the media with 24/7 self-service access to all of the stories, images, videos, brand assets and research materials in the one newsroom, you greatly enhance your opportunities to demonstrate the value of your sponsors' investment in your brand while enhancing the prospect of attracting more
Lookatmedia™
A person holds a smartphone displaying a sports article with an image of a soccer player. A takeaway coffee cup is in their other hand. The scene is set near a window, with sunlight casting shadows on the surface, suggesting an indoor environment.
Lookatmedia™
A person holds a smartphone displaying a sports article with an image of a soccer player. A takeaway coffee cup is in their other hand. The scene is set near a window, with sunlight casting shadows on the surface, suggesting an indoor environment.
