Lookatmedia™ Media Center
Lookatmedia™
A person with curly hair is seated at a desk facing a computer screen displaying the text, “Is it true 'If you’re explaining you’re losing?'” Two individuals are visible in the background, partially out of focus. The scene appears to be set in a mode
Political pundits often use the phrase, 'If you're explaining, you're losing?' Is this true, or is the sequence of events the problem? Is it better to respond to a political opponent through the media or lead the charge? AA
Temporal power
Sometimes it appears as if politicians hope that no one would notice, then attempt to explain their way through a policy or decisions. True or not, perception matters. It's better to control the story's arc in the media from the outset rather than find yourself on the back foot.
How Lookatmedia™ Supports Journalists
Lookatmedia™
Lookatmedia™ Online Newsrooms provide a platform where journalists can access verified media-compliant stories & visual narratives to capture & hold the attention of readers & viewers.
Leaders lead through the media
The best policies and decisions can be unintentionally (or intentionally) misrepresented by the media. By creating and publishing your own stories on Lookatmedia™ and making this content discoverable by all journalists, you have a much greater chance of controlling the narrative. By documenting and illustrating your policies and the intended impacts, you can humanise and clarify your motives and decision-making processes. It's an approach that builds trust with the media and public.
All politics are retail
'All politics are retail' is a well-worn political adage that is often forgotten by those in government. Many forget that you have a story to tell once you're in government that the media and public want to hear…if you employ the right storytelling and story illustration techniques. Rather than focus solely on the big policy initiatives alone, Lookatmedia™ allows you to explain your policies and their impacts in more detail. You can break the benefits of your policies down to a retail perspective and demonstrate the impact on a single group or individual. You can do this over and over again, building layers of content that demonstrate to individual journalists, media representatives, influencers and podcasters that your focus is on real-world benefits.
For the public good
Some politicians motivate by fear, and some motivate through leadership. The politicians whose legacies stand the test of time always leads. All these politicians were Masters of Media. They were great orators. They connected with the public through the media by appealing to their better angels. They reminded us of what we have in common rather than highlighting differences.
Lookatmedia™ Political Sector Video
Lookatmedia™
n today’s nonstop political landscape, messages move faster than ever — across broadcast, social, digital, and podcasts — shaping public opinion before campaigns even begin.Lookatmedia™ is redefining how political organizations communicate. This AI-driven platform connects national leadership with local campaigns, empowering candidates to act with precision in a media environment that never sleeps.From press releases to social posts and media pitches, Lookatmedia’s intelligence matches each message to the right journalists, outlets, and audiences — in real time.
More than simply a soapbox
Lookatmedia™ provides a platform for those who are now (or hope soon to be) political leaders wanting to build more enduring media relationships and create more media coverage. It's a newsroom designed to meet the needs of the media and a place where government and politicians explain their policies and decisions in detail. It's a space to build more media relations and hone your storytelling capabilities. It's not a replacement for your current PR strategies; it's a way to optimise the value of your PR team.
