ENGAGE IN THE CLIMATE CONVERSATION
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Increasingly companies are now judged by the media, the public, investors, and policy makers based on their climate responses. Lookatmedia™ helps you tell your story.
As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?
Towards net zero
Political opinions may vary about a response to climate change, but few don’t believe that real action is now required. However, even governments are under fire about the speed of change. Conversations in the mainstream media and social media need to involve more voices from the resource sector. The absence of such voices will see the resource sector increasingly viewed as the villain in this story. But does the public have the whole story? Is your resource company making positive changes that will help drive the net-zero target?
The changes we’ve made. The changes we will make
It is clear that a real response to climate change will be made incrementally. From the beginning of civilisation, infrastructure and human activities have had negative impacts on the planet. Only in recent decades have we come to understand that these impacts are an existential threat. The public is rightfully impatient to see change. This impatience is driving both political and policy changes across the globe.
The challenge is that many of the changes we need to make will take time. We need to change consumption habits and how we generate and use energy. The resources sector has an important and active role to play in this process, with many already making big changes. It’s vital that you participate in the conversation, providing stories on what you are doing and plan to do in the near future. The media can be an ally in this conversation; if you provide them with factual stories and resources, they need to tell them.
THE COMPLEXITIES OF CLIMATE RESPONSE
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The role the resources sector plays in climate response goes well beyond carbon reductions. Lookatmedia™ allows you to tell all the stories about how you’re working with special interest groups and communities to reverse the impact of climate change.
THE COMPLEXITIES OF CLIMATE RESPONSE
Getty Images/iStockphoto
The role the resources sector plays in climate response goes well beyond carbon reductions. Lookatmedia™ allows you to tell all the stories about how you’re working with special interest groups and communities to reverse the impact of climate change.
Are you one of the good guys?
You cannot take responsibility for the entire resource sector. Some are climate change denialists and actively disseminate false and misleading information, but many understand change is necessary and are already on the path. The media and the public need to hear these stories. They need to understand some changes take time, but changes are being made. They also need to understand that the resource sector plays an important role in providing the raw materials that drive many of the technologies essential to climate response. Actively participating in the conversation on climate change is not only the right thing do to; it's also good business. Your Lookatmedia™ centre plays an active role in getting these stories into the media.
How to tell your story
Are you offsetting your emission through other activities? Are you making systemic and business changes that provide both immediate and long-term benefits to the environment? Do you have a climate response plan and timeframes to implement these plans? Are the resources you're providing playing an important role in helping others achieve net zero. Is your company divesting from businesses that impact climate change negatively? Are you working with communities to support their climate responses? There are many positive and real ways in which resource companies are responding to climate change. Lookatmedia™ is where you get to tell your stories in an environment that's media friendly and drives more media coverage.
