MORE THAN JUST POST OR ZIP CODES
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Councils have an opportunity to demonstrate all the virtues and diversity of their communities through earned media. Lookatmedia™ makes it practical to do so through visual storytelling in both the traditional and new media.
Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.
A thousand stories
Visually storytelling is now the most dominant form of communication. It dominates both the traditional and new media space. A single image with a headline can drive activity to deeper stories. An illustrated long-form story allows your council to move beyond the obligatory sound bite that the media may otherwise provide on an important local issue. Your council has a thousand stories to tell that demonstrate that your residents and visitors to your community drive all that you do. To tell these stories, you need a newsroom solution that acts as a destination and resource for traditional and new media.
CONNECTING AND COMMUNICATING WITH MORE STAKEHOLDERS
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So many people and invested and connected with the communities you represent. You Lookatmedia™ newsroom makes it practical to tell their stories of how you support every one of your stakeholders through improved access to services and support.
CONNECTING AND COMMUNICATING WITH MORE STAKEHOLDERS
Getty Images/iStockphoto
So many people and invested and connected with the communities you represent. You Lookatmedia™ newsroom makes it practical to tell their stories of how you support every one of your stakeholders through improved access to services and support.
Amplifying your voice in the media and beyond
We live in an attention economy. Everyone is investing time and resources to get the attention of an increasingly distracted media and public. Visual storytelling is key to capturing and holding attention. Positive media coverage builds trust and faith in what work councils do. A next-generation newsroom solution like Lookatmedia™ is an affordable and efficient way of maximising the messages, stories, and information you want in the public space. It’s how you counter misinformation and take charge of the conversation.
HUMANISE INTEREST STORIES
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The work councils do have real impacts on residents and visitors. By creating illustrated human-interest stories that demonstrate the outcomes of your activity, you win the attention of both the media and the public.
HUMANISE INTEREST STORIES
Getty Images/iStockphoto
The work councils do have real impacts on residents and visitors. By creating illustrated human-interest stories that demonstrate the outcomes of your activity, you win the attention of both the media and the public.
Much more than a newsroom
Traditional newsroom or media centre solutions fall short of what journalists, media representatives, producers, podcasters, and influencers need to tell stories. They treat images as afterthoughts, failing to provide the exact image and video resources that the media needs. Lookatmedia™ is the world’s first newsroom solution with a Digital Asset Management solution at its heart.
Having a Digital Asset Management solution at its heart allows council communication and PR professionals to create and illustrate stories faster than ever. It also allows both traditional and new media secure, self-service access to pre-approved image and video libraries, enabling them to find exactly what they need to illustrate a story when they need it.
A single source of truth for all of your digital assets
Your Lookatmedia™ newsroom has another party trick. It allows you to manage all of your council digital assets in one place then controls who can access these assets and how. In the case of media access, you determine which assets they can search and use.
There are countless other features to your Lookatmedia™ newsroom and Digital Asset Management solution that can transform how to communicate and connect with the media and stakeholders. If you’d like to know more, click on the ‘demo’ tab on this article and start a conversation.
