Lookatmedia™ Media Center
Lookatmedia™
A person sits at a wooden table with a laptop open, displaying the website "Animal Rights." The screen features an article with a close-up image of a bee and text in Spanish discussing the importance of bees for the environment. Natural light illumin
Where do journalists get their story ideas? Is it through press releases? If we are to believe the latest research, less than 4% of press releases receive media coverage. Is it through existing relationships? That’s a component; however, you can only go back to individual journalists a limited number of times.
The incubator for newsworthy stories
Research indicates journalists start their story discovery journeys the same most people do research; they conduct online searches. As many as 70% of published news stories originate through online searches. If online searches are the source of most media content, then it makes sense that there is where you need to focus the majority of your PR resources.
A digital broadcast screen displays a "BREAKING NEWS" graphic against a blue and red background. The screen features a globe with radiating lines, indicating live news coverage. Text shows "LIVE" at the top, suggesting real-time reporting from a news
A digital broadcast screen displays a "BREAKING NEWS" graphic against a blue and red background. The screen features a globe with radiating lines, indicating live news coverage. Text shows "LIVE" at the top, suggesting real-time reporting from a news
Helping journalists discover your stories.
Whether creating unique stories for your brand or newsjacking trending headlines, your content needs to be easily discoverable to a broader range of journalists than those in your media database. Whereas some Press Distribution service providers do a great job of maintaining their media databases, the reality is that journalists move positions and beats on an increasingly regular basis, making it impossible to maintain an accurate and up-to-date database. Add to that the increasing importance of non-traditional journalism (e.g. podcasters, influencers and bloggers ECT) and the importance of self-discovery of your newsworthy stories become clear.
How Lookatmedia™ Supports Journalists
Lookatmedia™
Lookatmedia™ Online Newsrooms provide a platform where journalists can access verified media-compliant stories & visual narratives to capture & hold the attention of readers & viewers.
Connect with journalists where they are
Connecting with journalists through online searches is complex, but it is possible. Branded online newsrooms with easily discoverable content through online searches should be an essential pillar of any effective PR strategy. The challenge is finding a next-gen newsroom designed as more than a blogging platform for Press Releases.
Lookatmedia™
A person holds a smartphone displaying a website with an outdoor scene featuring a climber on a rocky surface. A coffee cup is in the other hand. The setting appears to be a modern interior with large windows allowing natural light.
Lookatmedia™
A person holds a smartphone displaying a website with an outdoor scene featuring a climber on a rocky surface. A coffee cup is in the other hand. The setting appears to be a modern interior with large windows allowing natural light.
Resourcing journalists
When searching for a next-gen newsroom to replace your outdated news page or hub, check that it includes resource management features that help journalists discover, research, and illustrate their stories.
Find a solution that provides 24/7 access for journalists to libraries of pre-approved images and videos that allow them to create their media-compliant visual narratives. Journalists understand they need pictures and videos to attract attention. The lack of internal resources has created an environment where they depend more on brands like yours to provide access to these resources.
