Bricks
and media

Brick by brick

The media have long been a meaningful way to build brand value. Some place a value on media exposure three times over the same advertising exposure. In many instances, it could be argued it is worth much more. Just as you’ve invested in your stores to build your business, you need to invest in your media presence to make repeat visits. Lookatmedia™ provides you with a ‘street presence’ for all things media related. Use it to build media relations article by article.

Shopping as an experience

If you’re not presenting journalists with positive media-friendly content, they’re either ignoring your brand or creating stories that may not be in your best interest. Create content that is designed to work in the media about the experience of your brand. Make it personal and give it a human face. Remind the media and shoppers why your in-store experiences make it worth the trip.

Store openings and closings

Your brand's physical presence has constantly evolved. Non-performing stores close, and new, better stores open. Some grow in size; others become more efficient. Help keep the stories about your store presence positive by announcing changes through your Lookatmedia™ centre and the media.

Increase your basket size

Your press releases and PR activity drive a certain amount of media exposure, but you are sending media away with half-full baskets. Increase your presence amongst media groups large and small with Lookatmedia. Build your media contact lists and drive more positive media exposure by providing a resource centre that journalists, media representatives, and even influencers love.

Open 24/7/365 days a year

Convenience is key to the shopping experience. Provide the media with 24/7/365 days a year access to news, events, story ideas and other content. Create and publish online Media Releases, business and industry stats and facts and FAQs. Deliver a ‘self-service’ solution for journalists, media representatives and influencers to create the content they want when they want.

Self-service check out

Journalists work with shorter deadlines and fewer resources. They need to create content for traditional and online media. Increasingly they depend on brands like yours to help with this content. Lookatmedia™ allows you to publish media-friendly content and invite journalists to access and download libraries of images and videos optimised for specific channel use. Once registered, a journalist can access pre-approved content whenever they want. Think of it as a media self-service check out.

Details matter

Your business is built on detail. Lookatmedia™ ensures that what you put out into the media is accurate. When you add images to your enterprise-wide, full function, fully integrated Lookatmedia™ Digital Asset Management (DAM) solution, the embedded metadata is exctracted, or you create your own. This ensures that when an image is used in an article on Lookatmedia™, it starts with an accurate description, title, and attribution. Your PR team can then update this information to fit the article with accurate information as their base.

Bricks and media

Lookatmedia™ provides you with a solid foundation on which you can take your media relations to an entirely new level, brick by brick. Just as e-commerce has been a disrupter to consumer engagement, Lookatmedia™ presents you with a similar opportunity for media relations. However, you don’t need months to open. Your new Lookatmedia™ centre can start delivering as soon as you publish and start promoting content. It’s an out of the box SaaS solution that can be used as is, or customised to meet your specific brand and needs.