Lookatmedia™
A person uses a laptop at a table in a brightly lit café. The screen displays a website comparing public relations and marketing, featuring a model in a pink outfit. Soft furnishings and greenery can be seen in the background, creating a casual atmos
Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.
Start simple and build
Your Lookatmedia™ online newsroom is designed so you can use it out of the box. Add your branding, and you can be operational within days. The first step in customisation is to change colours, fonts, and language to align your newsroom more closely with your other online touchpoints. From there, you can work with our development team to scope and design almost any part of your online newsroom and Digital Asset Management solution to meet your current and future needs. The sky's the limit.
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A person wearing a fluffy pink sweater and satin pink shorts is captured mid-stride against a vibrant pink backdrop. The setting appears to be a studio, highlighting the playful and stylish attire in a fashion-oriented context.
iStock
A person wearing a fluffy pink sweater and satin pink shorts is captured mid-stride against a vibrant pink backdrop. The setting appears to be a studio, highlighting the playful and stylish attire in a fashion-oriented context.
Adapt to reflect your sector and brand
The ultimate goal of an online newsroom is to connect with the right journalist with the right beats. Many sectors have their relationships with the media. Some focus on breaking news, others on financial results. Still, others focus on social licence, reputation management and employment brands. Some organisations want to highlight their thought leaders, while others focus on education or advocacy. With Lookatmedia™ online newsrooms, you can adapt how you connect with journalists to reflect better the specialist goals of your brand and your sector.
Geography and language
Lookatmedia™ uses AWS hosting services, which allows you to host your online newsroom where you are more easily discoverable by the journalists and media groups you want to amplify your messages. This capability extends to changing the core language of your newsroom. We can even provide an AWS solution that simplifies the uploading of your organisation's entire digital assets collection into your new enterprise-wide Digital Asset Management solution.
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A person sits at a desk, focused on a computer screen displaying a photo editing software interface with various images. The workspace includes colorful folders and a plant in the background. The individual is using a stylus on a graphic tablet to ed
iStock
A person sits at a desk, focused on a computer screen displaying a photo editing software interface with various images. The workspace includes colorful folders and a plant in the background. The individual is using a stylus on a graphic tablet to ed
Workforce transformation
Lookatmedia™ online newsrooms are designed to reduce the distance between the practices of your communication teams and the media. They also enable cooperation for remote workers. We have worked with the media to develop an online newsroom solution that incorporates content creation workflows and resource libraries that meet the needs of your PR, IR, reputation, crisis, and employment management teams. We've also created a discovery, research, and work environment that guarantees that individual journalists will see your newsroom as a 'go-to' resource. Lookatmedia™ also provide access to additional training online and in person and a comprehensive help centre and phone support service. New team members can master your new Lookatmedia™ in no time.
A newsroom that evolves with you
Lookatmedia™ is continually improving our newsrooms to meet the changing needs of your communicators and the media. You can constantly evolve your newsroom to meet your needs, even if you make wholesale changes to how you connect with the media.
You can do so with the confidence that the team that built your newsroom is responsible for the scoping, developing, testing and maintenance that is unmistakably yours.
Lookatmedia™ Our Philosophy
Lookatmedia™
The world is shaped by those who speak up. At a time when voices matter more than ever, this is a tribute to the truth-tellers, the change makers, and the ones who refuse to stay silent. If you believe media can be a force for justice, equality, and progress — this is the moment to watch.
