Branded online
newsroom, your way

Start simple and build

Your Lookatmedia™ online newsroom is designed so you can use it out of the box. Add your branding, and you can be operational within days. The first step in customisation is to change colours, fonts, and language to align your newsroom more closely with your other online touchpoints. From there, you can work with our development team to scope and design almost any part of your online newsroom and Digital Asset Management solution to meet your current and future needs. The sky's the limit.

Adapt to reflect your sector and brand

The ultimate goal of an online newsroom is to connect with the right journalist with the right beats. Many sectors have their relationships with the media. Some focus on breaking news, others on financial results. Still, others focus on social licence, reputation management and employment brands. Some organisations want to highlight their thought leaders, while others focus on education or advocacy. With Lookatmedia™ online newsrooms, you can adapt how you connect with journalists to reflect better the specialist goals of your brand and your sector.

Geography and language

Lookatmedia™ uses AWS hosting services, which allows you to host your online newsroom where you are more easily discoverable by the journalists and media groups you want to amplify your messages. This capability extends to changing the core language of your newsroom. We can even provide an AWS solution that simplifies the uploading of your organisation's entire digital assets collection into your new enterprise-wide Digital Asset Management solution.

Workforce transformation

Lookatmedia™ online newsrooms are designed to reduce the distance between the practices of your communication teams and the media. They also enable cooperation for remote workers. We have worked with the media to develop an online newsroom solution that incorporates content creation workflows and resource libraries that meet the needs of your PR, IR, reputation, crisis, and employment management teams. We've also created a discovery, research, and work environment that guarantees that individual journalists will see your newsroom as a 'go-to' resource. Lookatmedia™ also provide access to additional training online and in person and a comprehensive help centre and phone support service. New team members can master your new Lookatmedia™ in no time.

A newsroom that evolves with you

Lookatmedia™ is continually improving our newsrooms to meet the changing needs of your communicators and the media. You can constantly evolve your newsroom to meet your needs, even if you make wholesale changes to how you connect with the media.

You can do so with the confidence that the team that built your newsroom is responsible for the scoping, developing, testing and maintenance that is unmistakably yours.