Harnessing Entertainment-Driven Media for Tourism Growth
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Lookatmedia™ helps tourism brands tap into the growing influence of celebrity and entertainment news, making it easier to connect stories, destinations, and experiences with high-visibility editorial coverage and increased earned media exposure.
Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.
Celebrities in the news
Your destination may be a place visited by celebrities or famous people. It may have been (or is soon to be) a location for films or television. It may have even been a location for a fashion or other type of high-profile shoot. People's obsession with celebrities means that they want to visit and stay where celebrities stay. They also want to see locations for the film (think Lord of the Rings) and television and other aspirational experiences. Use your Lookatmedia™ centre to create this newsworthy content and make it easily accessible to a wide range of journalists.
Time scale
You may have had a celebrity visit your destination last week….or last century. Your location may feature in a film in current release or released in the 1950s. Whether it is Khloé Kardashian last week or Frank Sinatra in the '50s, your brush with celebrity creates real reasons for a journalist to make all types of free media content.
FOMOOFD
Fear Of Missing Out On Famous Destinations may not be a recognised condition, but it is a real phenomenon. Whether it's an opportunity to take a selfie where a celebrity once stayed, or a conference at a location with an amazing history, people want to brush up against fame. The media recognises this and often create content based solely on these events.
Turning Celebrity Connections into Tourism Coverage
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Lookatmedia™ helps destinations leverage celebrity visits, film locations, and cultural moments to create rich, searchable stories that journalists can easily turn into compelling travel and lifestyle coverage across any timeframe.
Turning Celebrity Connections into Tourism Coverage
iStock
Lookatmedia™ helps destinations leverage celebrity visits, film locations, and cultural moments to create rich, searchable stories that journalists can easily turn into compelling travel and lifestyle coverage across any timeframe.
Making Destinations Instagram-Worthy for Modern Media
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A crowd of concertgoers enthusiastically Lookatmedia™ helps destinations provide journalists with visually rich, pre-approved content that inspires “Instagram-worthy” storytelling, meeting audience demand for aspirational travel and shareable social
Making Destinations Instagram-Worthy for Modern Media
iStock
A crowd of concertgoers enthusiastically Lookatmedia™ helps destinations provide journalists with visually rich, pre-approved content that inspires “Instagram-worthy” storytelling, meeting audience demand for aspirational travel and shareable social
Instagram-worthy
The media know that their audiences aspire to visit Instagram-worthy destinations. People want to build their own ''social fame''. To do this, they need great stories and greater visual content. By providing the content illustrated by pre-approved images and video, you make it simple for journalists and media representatives to promote your destination.
Rapid response
You want to maximise the value of these brushes with fame. Your Lookatmedia™ centre allows you to create and publish content using images and video that already exists in your collection. That combination of the media centre and digital asset management makes it possible to generate high quality and newsworthy content very quickly and make it readily available to media groups around the globe instantly.
Rapid Response for Real-Time Media Opportunities
Lookatmedia™
Lookatmedia™ enables destinations to quickly turn moments of fame into newsworthy content by combining a central newsroom with digital asset management, making high-quality stories and visuals instantly available to journalists worldwide.
Rapid Response for Real-Time Media Opportunities
Lookatmedia™
Lookatmedia™ enables destinations to quickly turn moments of fame into newsworthy content by combining a central newsroom with digital asset management, making high-quality stories and visuals instantly available to journalists worldwide.
