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The phrase " Choose cruelty free " on a banner in men's hand. Animal rights protest. Protection. City. Urban. Rally. Freedom. Stop animal testing. Equality. Justice. Care. Life. Humanity
The legacy of the last few years is that anxiety levels in communities are at their highest point on record. Most people are solely focused on survival. This focus dulls their hope for a better future. A more peaceful time where we turn back the tide of climate change. Where our actions regenerate land and bring back fauna and flora on the edge of extinction. Films like 2040 and Regenerating Australia show that a more positive and hopeful future is entirely possible, but not without action now.
Poor parenting
There are entire generations of parents who have willingly decided to turn their backs on issues like free democracies and climate change in the service of their immediate needs and convenience. They make daily decisions and choices at the polls that are contrary to the principles of good parenting. They choose to leave a world in a desperate state rather than take the action today needed to deliver real change and hope for their offspring.
A group of attendees sits in rows with a mix of expressions during a discussion. One person in the foreground raises their hand, indicating participation. The setting appears to be an indoor conference or seminar space, with name tags visible on some
A group of attendees sits in rows with a mix of expressions during a discussion. One person in the foreground raises their hand, indicating participation. The setting appears to be an indoor conference or seminar space, with name tags visible on some
‘What’s the pointism’
In defence of those overwhelmed by the sheer level of impact we have reeked on the plant and others, many people have concluded ‘what’s the point’. Rather than treat that as a rhetorical question, it’s an opportunity for those committed to the common good to treat is as the opening to a discussion.
Ian Dyball MA
Seal from Horsey colony UK with fishing net line caught around its neck. Beautiful animal suffering due to plastic marine pollution. Close-up of a common problem caused by man-made commercial netting
Ian Dyball MA
Seal from Horsey colony UK with fishing net line caught around its neck. Beautiful animal suffering due to plastic marine pollution. Close-up of a common problem caused by man-made commercial netting
‘…and now the good news’
It may surprise you to learn that the majority of content (53%) published by journalists fits into the good news column. In response to the vast majority of headlines focusing on COVID and conflict, journalists actively seek story ideas to rebalance the scales and provide hopeful content that makes the public want to stay engaged. Your good news stories about your organisation and people's actions and the positive returns those actions have delivered are catnip to journalists. You just need a platform on which to deliver that news.
Lookatmedia™ Our Philosophy
Lookatmedia™
The world is shaped by those who speak up. At a time when voices matter more than ever, this is a tribute to the truth-tellers, the change makers, and the ones who refuse to stay silent. If you believe media can be a force for justice, equality, and progress — this is the moment to watch.
‘…and now…more good news’
Lookatmedia™ was built for our times. It provides a platform where you can tell your good news stories, with images, videos, and text. It’s a place where the media can discover your content using their most common form of research, online searches. It also a place where you can provide essential ingredients to any published story, illustrated content.
Lookatmedia™ Introduction
Lookatmedia™ Introduction
The media landscape has changed — has your strategy?Reaching journalists, influencers, and audiences today takes more than a press release. Every platform speaks a different language — and you need the right tools to speak fluently. Lookatmedia™ is more than a PR platform. It’s your end-to-end media command center — built to simplify your workflow, amplify your message, and connect you directly with the people who shape the narrative. Ready to become the source everyone’s talking about?
‘…and in even better news’
Lookatmedia™ allows you to reach across demographic and geographic barriers, making real connections and motivating real action. Most importantly, it will enable you to amplify your voice beyond the echo chamber, connecting with those struggling to find a positive future in which they play an essential and active role. It's how you combat mis and disinformation. It's how you push back against fake news, the false equivalency, despair, and fear. It's an opportunity to bring light to some very dark and scary conversations. It's an opportunity to change the narrative and allow us to see the light at the end of a very long tunnel.
