ADAPTIVE STORYTELLING
Lookatmedia™
The 2022 Australian federal election showed a clear shift in public priorities, with climate change overtaking traditional economic concerns. At Lookatmedia™, we help organisations respond to fast-moving public sentiment with adaptive storytelling.
On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.
Ahead of the curve
When historians look back at the campaign by the major parties in the 2022 Australian federal election will be surprised by the lack of conversation about climate action by the major parties and the media. Yet, voters identified climate action as one of the most critical issues that drove a drop in primary votes for the incumbent and incoming Labor party. The media itself also missed this wave of sentiment amongst voters, showing that leaders in politics and the media need to catch up.
Permission to talk about climate change
The washup from this election could permanently change Australia's government's nature, creating a more genuinely representative democracy. Equally important, it permits organisations to have honest conversations about climate change and real climate action.
Changing the conversation
The pro-climate organisation Climate 200 were one of the primary driving forces in an election that saw the rise of climate action driven independent candidates to take rusted on seats from the incumbent government. They represent a seismic shift from talking about climate change in the future to taking action now. Their focus is on driving real grassroots change that reimagines Australia's political agenda.
RESPOND TO SHIFTING PUBLIC SENTIMENT
Lookatmedia™
The 2022 Australian election revealed a gap between voter priorities and political and media narratives, particularly around climate action. At Lookatmedia™, we help organisations respond to shifting public sentiment with agile storytelling
RESPOND TO SHIFTING PUBLIC SENTIMENT
Lookatmedia™
The 2022 Australian election revealed a gap between voter priorities and political and media narratives, particularly around climate action. At Lookatmedia™, we help organisations respond to shifting public sentiment with agile storytelling
Regenerating Australia
Those behind Climate 200 were in a forum at a recent screening of a new documentary by Director Damon Gameau and Producer Anna Kaplan, titled 'Regenerating Australia'. 'Regenerating Australia' is a film and accompanying impact campaign seeking to accelerate the transition to a regenerative future. It is set on New Year's Eve 2029 and takes the form of a news bulletin looking back at the decade that could be. A decade saw Australia transition to a fairer, cleaner, more regenerative economy that values Australia's greatest assets; First Nations' wisdom, our unique natural environment, and our sense of community. This film demonstrates the positive (and sometimes stunning) outcomes achieved by taking local action on climate and the environment. It also signals a shift from climate despair to hope.
SHIFTING FROM DESPAIR TO POSSIBILITY
Lookatmedia™
Narratives about climate and regeneration are shifting from despair to possibility, driven by storytelling that imagines better futures. At Lookatmedia™, we help organisations turn purpose-led visions into compelling, media-ready narratives.
SHIFTING FROM DESPAIR TO POSSIBILITY
Lookatmedia™
Narratives about climate and regeneration are shifting from despair to possibility, driven by storytelling that imagines better futures. At Lookatmedia™, we help organisations turn purpose-led visions into compelling, media-ready narratives.
Your climate action story
As they say, all politics is local. The 2022 Australian Federal Election demonstrated this. The same is true of climate action. The stories shown in the film 'Regenerating Australia demonstrate this in ways the public can see themselves. The same can be true for any organisation enacting its climate action plan. These are stories the public is hungry to hear and, based on the 2022 Australian Federal Election, are something the media will now be seeking to hear more. Your Lookatmedia™ newsroom is where you bring these stories to the media's attention.
Local stories
Lookatmedia™
Climate action stories resonate most when they feel local, tangible, and relatable to everyday audiences. At Lookatmedia™, we help organisations surface these narratives and bring them directly to the attention of the media.
Local stories
Lookatmedia™
Climate action stories resonate most when they feel local, tangible, and relatable to everyday audiences. At Lookatmedia™, we help organisations surface these narratives and bring them directly to the attention of the media.
