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A serene waterfall cascades over rocks in a lush, green forest. Ferns and moss-covered stones frame the scene, showcasing vibrant foliage under dappled sunlight. The area appears untouched, highlighting the tranquility of the natural landscape. Locat

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3 years ago

Permission to talk
about climate change

#mediacoverage #pr #Australia #ActOnClimate #ClimateCrisis #ClimateAction #environment #WeDontHaveTime #Lookatmedia

By Craig Harris

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A serene waterfall cascades over rocks in a lush, green forest. Ferns and moss-covered stones frame the scene, showcasing vibrant foliage under dappled sunlight. The area appears untouched, highlighting the tranquility of the natural landscape. Locat

On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.

Ahead of the curve

When historians look back at the campaign by the major parties in the 2022 Australian federal election will be surprised by the lack of conversation about climate action by the major parties and the media. Yet, voters identified climate action as one of the most critical issues that drove a drop in primary votes for the incumbent and incoming Labor party. The media itself also missed this wave of sentiment amongst voters, showing that leaders in politics and the media need to catch up.

Permission to talk about climate change

The washup from this election could permanently change Australia's government's nature, creating a more genuinely representative democracy. Equally important, it permits organisations to have honest conversations about climate change and real climate action. 

Changing the conversation

The pro-climate organisation Climate 200 were one of the primary driving forces in an election that saw the rise of climate action driven independent candidates to take rusted on seats from the incumbent government. They represent a seismic shift from talking about climate change in the future to taking action now. Their focus is on driving real grassroots change that reimagines Australia's political agenda.

RAY MALIK-THE LOSTPHOTOGRAPHER

Lightning strikes illuminate a dark sky over a valley surrounded by steep cliffs, with dense green foliage visible along the slopes. The scene depicts a dramatic weather event, likely in a rural or mountainous region, as storm clouds gather overhead

RAY MALIK-THE LOSTPHOTOGRAPHER

Lightning strikes illuminate a dark sky over a valley surrounded by steep cliffs, with dense green foliage visible along the slopes. The scene depicts a dramatic weather event, likely in a rural or mountainous region, as storm clouds gather overhead

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Regenerating Australia

Those behind Climate 200 were in a forum at a recent screening of a new documentary by Director Damon Gameau and Producer Anna Kaplan, titled 'Regenerating Australia'. 'Regenerating Australia' is a film and accompanying impact campaign seeking to accelerate the transition to a regenerative future. It is set on New Year's Eve 2029 and takes the form of a news bulletin looking back at the decade that could be. A decade saw Australia transition to a fairer, cleaner, more regenerative economy that values Australia's greatest assets; First Nations' wisdom, our unique natural environment, and our sense of community. This film demonstrates the positive (and sometimes stunning) outcomes achieved by taking local action on climate and the environment. It also signals a shift from climate despair to hope.

Andrey Moisseyev

Dramatic sunset through gumtrees viewed from Windy Point, South Australia

Andrey Moisseyev

Dramatic sunset through gumtrees viewed from Windy Point, South Australia

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Your climate action story

As they say, all politics is local. The 2022 Australian Federal Election demonstrated this. The same is true of climate action. The stories shown in the film 'Regenerating Australia demonstrate this in ways the public can see themselves. The same can be true for any organisation enacting its climate action plan. These are stories the public is hungry to hear and, based on the 2022 Australian Federal Election, are something the media will now be seeking to hear more. Your Lookatmedia™ newsroom is where you bring these stories to the media's attention.

Lookatmedia™ Media Center

Lookatmedia™

Journalist seeking stories from a Lookatmedia™ Media Center

#climate #ActOnClimate #ClimateCrisis #ParisAgreement #ClimateAction #environment #lookatmedia

Lookatmedia™ Media Center

Lookatmedia™ Media Center

Lookatmedia™

Journalist seeking stories from a Lookatmedia™ Media Center

#climate #ActOnClimate #ClimateCrisis #ParisAgreement #ClimateAction #environment #lookatmedia

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this image.