Owning Mistakes, Protecting Trust
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Lookatmedia™ helps organisations respond quickly and transparently when mistakes happen, providing a structured online newsroom where corrections, updates, and verified information can be shared to maintain credibility with journalists and the public
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
Mistakes in Press releases
Once a Press Release is out in the world, then there’s no taking it back, right? Actually, posting your Press Release on your Lookatmedia™ newsroom allows you to share it with individual journalists, with a personal link, and if you realise that it has mistakes update it. You can even improve the messaging or add media kits after the Press Release is live. ‘No’, it won’t fix what’s been downloaded, but you can easily contact those who have and provide an update. Even if the Press Release has been available for days, weeks or months on your Lookatmedia™ online newsroom, it can always be revised, while keeping a backup of the original.
Press Releases That Can Evolve in Real Time
Lookatmedia™
Lookatmedia™ allows organisations to publish press releases that can be updated after publication, improving accuracy, adding media kits, and notifying journalists directly with corrected or enhanced versions while maintaining version history for tra
Press Releases That Can Evolve in Real Time
Lookatmedia™
Lookatmedia™ allows organisations to publish press releases that can be updated after publication, improving accuracy, adding media kits, and notifying journalists directly with corrected or enhanced versions while maintaining version history for tra
Mistakes in images and videos
When you provide journalists with images and video for editorial use, how sure are you that the titles, descriptions and attributions are accurate? With Lookatmedia, your PR and journalists can only access the images and videos your digital asset library manager has approved. That means if they follow our Digital Asset Management guidelines, every image and video available for your PR team to use is pre-approved, reducing the need for them to seek approvals. More importantly, it means they are using the right images and videos in the right way, and journalists have all the compliance info they need for their photo editors to approve this content for publication. What’s more, the Lookatmedia™ process allows all this to happen 24/7, from anywhere on the planet, without help.
Error-Free Visual Storytelling with Approved Assets
Lookatmedia™
Lookatmedia™ ensures journalists and PR teams only access pre-approved images and videos with accurate metadata, rights, and attributions, reducing errors, improving compliance, and enabling secure 24/7 global media access.
Error-Free Visual Storytelling with Approved Assets
Lookatmedia™
Lookatmedia™ ensures journalists and PR teams only access pre-approved images and videos with accurate metadata, rights, and attributions, reducing errors, improving compliance, and enabling secure 24/7 global media access.
Making mistakes in Event dates and info
Lookatmedia has a specific event type that allows journalists and media to instantly add events and relevant media details to their calendars. You can add links to this information that allows the media to pre-register, ensuring if any event details are updated, you can automatically send updates directly to those who have registered. Lookatmedia™ also allows you to change dates, registration info and any other information (including media packs) at any time.
Always-Accurate Event Information in Real Time
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Lookatmedia™ enables organisations to publish events with dynamic updates, allowing journalists to register, add details to calendars, and receive instant notifications if dates, registration info, or media packs change.
Always-Accurate Event Information in Real Time
iStock
Lookatmedia™ enables organisations to publish events with dynamic updates, allowing journalists to register, add details to calendars, and receive instant notifications if dates, registration info, or media packs change.
Making mistakes in stories
With all your stories live on your Lookatmedia™ newsroom, you get a chance to test media pitches, headlines, and even visual narratives. By using Lookatmedia™ on-page analytics you can track performance and make simple or wholesale changes from anywhere at any time. And if you (or anyone else) make a mistake, you can make amendments instantly. You can even audit approvals and changes over the entire lifecycle of a story.
Real-Time Control Over Your Storytelling
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Lookatmedia™ lets organisations manage live stories with full visibility and control, enabling instant updates, performance tracking, and full audit trails so media narratives can be corrected, refined, and improved at any time.
Real-Time Control Over Your Storytelling
contrastwerkstatt
Lookatmedia™ lets organisations manage live stories with full visibility and control, enabling instant updates, performance tracking, and full audit trails so media narratives can be corrected, refined, and improved at any time.
Journalists changing their minds on visual narratives
It’s rare that journalists will publish your Press Release, media pitch or story verbatim. Instead, it will become part of a broader narrative, an extension of a previous article they’ve written or something in their own voice. Whatever the approach, journalists want to use your content to tell the stories that want to tell. The same is true of visual narratives. Whether its for print, broadcast or digital publication, each journalist wants to create their own visual narratives. That’s why Lookatmedia™ was designed with the ability for journalists to download the visual content you’ve used in the narrative of your stories or choose their own visual content. When a journalist goes to download images or video from your articles, they’re given the choice for those assets or to do searches from your broader library of media-approved and compliant images and videos. This includes options that are optimised for their specific use or channel (e.g., Broadcast quality or social media optimised video, print or digital publishing quality images). You even have the choice to have an approval process for any content the media wants to use or to allow a lower friction experience.
Empowering Journalists to Shape Their Own Visual Narratives
Lookatmedia™
Lookatmedia™ recognises that journalists reinterpret stories in their own voice and visual style, offering flexible access to approved, channel-optimised images and video while balancing control, compliance, and low-friction media workflows.
Empowering Journalists to Shape Their Own Visual Narratives
Lookatmedia™
Lookatmedia™ recognises that journalists reinterpret stories in their own voice and visual style, offering flexible access to approved, channel-optimised images and video while balancing control, compliance, and low-friction media workflows.
Other resources
Lookatmedia also makes it easier to update and track any other resources and information on your online newsroom. Add a remove stats and facts. Add and change FAQs to make them more accurate and up-to-date. Update Media Kits, so what’s downloaded is always on message. And with every change you make, you can audit and trace changes and approvals.
Practice makes perfect
Perfection is a goal, not a destination. Lookatmedia™ knows that there are times you’re operating without much sleep and a lot of expectations. We also know that’s when mistakes most often happen, which is why we designed a newsroom that makes it simple and fast to fix those errors. Think of us as one of those pencils with an eraser on it; you may not need it buts its handy to have available when you do.
