Lookatmedia™ Media Center
Lookatmedia™
A person is using a laptop at a table in a café. The screen displays an article titled "Building trust in Educational institutions" with a photograph of two children in red clothing. The café features large windows allowing natural light and has a wo
Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.
The upside of engaging with journalists
Journalists are storytellers. They have four beats (e.g., travel, business, finance, fashion) that they have to cover. Most have to create 4 to 5 new stories each week. They need to find images to illustrate those stories. More than 70% of their story ideas come from online searches. Having a newsroom where they can seek all they need to start, finish, and illustrate their stories allows you to amplify your message and stories across more channels and touchpoints for free.
A video camera mounted on a tripod captures a crowded scene at dusk, surrounded by colorful smoke and lights. The backdrop features buildings, indicating an urban environment. People appear to be celebrating, with hands raised in the air, as they eng
A video camera mounted on a tripod captures a crowded scene at dusk, surrounded by colorful smoke and lights. The backdrop features buildings, indicating an urban environment. People appear to be celebrating, with hands raised in the air, as they eng
The downside of not engaging with journalists
Many organisations fear the media. They try to stay off journalists’ radars, hoping to avoid negative publicity. This is a flawed strategy. If you build ongoing relationships with journalists, then if bad news breaks, you are in a much better position to tell your side of the story. If a journalist has previously used content in your online newsroom to create positive reports on your brand or organisation, then they will be more open to working more closely with you when it matters most.
iStock
A group of protesters gathers in a city square, holding signs with various messages advocating for change. One individual stands prominently in the foreground, wearing a gray hoodie, as others surround them. The scene reflects a collective action for
iStock
A group of protesters gathers in a city square, holding signs with various messages advocating for change. One individual stands prominently in the foreground, wearing a gray hoodie, as others surround them. The scene reflects a collective action for
The fragility of reputations
Reputations take years to build but can be smashed in a single new cycle. True or not, a negative story can cause share prices to crash, induvial reputations can be dragged through the mud and public opinions to turn. You need to build a reserve of goodwill in the media and with induvial journalists. To do that, you need an online newsroom solution like Lookatmedia™.
Lookatmedia™ for Educational Institutions
Lookatmedia™
Education shapes the future. Let the world hear how.Every campus holds stories that deserve national and global attention — from student breakthroughs to research that changes lives. But too often, those stories stay local, unheard, or unseen. Lookatmedia™ gives your institution the tools to change that. Turn your campus into a modern media hub, ready to reach journalists, build trust, inspire donors, and attract the next generation of students. Be seen. Be trusted. Be heard.
