VISUAL CHOICE DRIVES MEDIA COVERAGE
Lookatmedia™
Lookatmedia™ helps organisations meet journalists’ growing demand for diverse visual assets, enabling richer storytelling and increasing the likelihood of coverage by providing accessible, choice-driven media resources across digital platforms.
Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.
What you didn't know
Across multiple journalist groups, we asked: "Would you be more likely to cover a story if provided with a pre-approved library of images and videos to create your visual narratives?" The responses varied slightly among different groups, but most answered with a resounding "yes." This pivotal poll provided valuable insights into the transformative potential of offering journalists a comprehensive collection of visual assets.
What You Didn’t Know About Visual Assets and Coverage
Lookatmedia™
Lookatmedia™ helps organisations respond to clear journalist demand for pre-approved images and video libraries, making it easier to build visual narratives that significantly increase the likelihood of media coverage.
What You Didn’t Know About Visual Assets and Coverage
Lookatmedia™
Lookatmedia™ helps organisations respond to clear journalist demand for pre-approved images and video libraries, making it easier to build visual narratives that significantly increase the likelihood of media coverage.
Old news, to some
While these results may not surprise the experts or us at Muck Rack, they underscore the significance of visual elements in making stories shareable. According to the Muck Rack 2023 State of Journalism report, when asked about the factors that make a story shareable, 69% of journalists responded with "subject connected to a trending story," followed closely by 63% who highlighted "contains an image or infographic." An additional 24% emphasized the importance of videos. The more you delve into this subject, the clearer it becomes that incorporating a professional image and video management solution into your online newsroom is a decisive factor in determining the success of your media strategy.
Visual Content Is No Longer Optional
Lookatmedia™
Lookatmedia™ reinforces what journalism data already shows—stories with strong visual assets are far more shareable, making integrated image and video management essential for increasing media pickup and strengthening PR outcomes.
Visual Content Is No Longer Optional
Lookatmedia™
Lookatmedia™ reinforces what journalism data already shows—stories with strong visual assets are far more shareable, making integrated image and video management essential for increasing media pickup and strengthening PR outcomes.
Addressing the Needs of Today's Journalists
Today's Journalists often cover multiple beats, possess national coverage, and work across online, print, and broadcast platforms. With such diverse responsibilities, the demand for a wide range of visual resources is paramount for PR teams and the organizations they represent. Lookatmedia™ stands out as the only online newsroom solution on the market with an enterprise-level digital asset management solution at its core. By embracing Lookatmedia™, you can significantly increase your chances of garnering positive media coverage and future-proof your online newsroom.
A Break from the Status Quo
If you are eager to enhance your media coverage and maximize the impact of your online newsroom, Lookatmedia™ is where you should start. Empower journalists with an extensive library of visual assets and witness its transformative effects on your media strategy. With Lookatmedia™, you can meet journalists' demands and ensure your stories receive the attention they deserve in today's diverse media landscape.
Meeting the Demands of Modern Journalism
Lookatmedia™
Lookatmedia™ helps organisations support today’s multi-beat, multi-platform journalists by providing enterprise-level digital asset management within a newsroom, making it easier to deliver rich visual resources that improve coverage and future-proof
Meeting the Demands of Modern Journalism
Lookatmedia™
Lookatmedia™ helps organisations support today’s multi-beat, multi-platform journalists by providing enterprise-level digital asset management within a newsroom, making it easier to deliver rich visual resources that improve coverage and future-proof
