Old news
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Despite the rapidly evolving media landscape, many PR practices have remained stagnant for over a decade, failing to keep pace with the changes.
In a post-truth world, most journalists still pride themselves on accuracy; however, mounting time pressure makes it increasingly difficult. Become the trusted resource for journalists by allowing them access to information on topics and subjects that you’ve already vetted and are prepared to publish yourself with Lookatmedia™.
Just the facts, please
Imagine creating a PR environment where a journalist can access complete story ideas with correctly attributed and verified images and video. Lookatmedia™ allows you to do just that. Now journalists and media groups can access stories with the source and attribution they need without going through PR departments. By publishing this content yourself and providing authorised access to use and repurpose content (with the correct attribution), you’ve saved journalists precious time and resources.
ACCURACY, ACCURACY, ACCURACY
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The media needs to ensure they are following image and video usage rights. They also need to trust descriptions attached to these digital assets. Lookatmedia™ makes it simple for you to manage these processes.
ACCURACY, ACCURACY, ACCURACY
Getty Images/iStockphoto
The media needs to ensure they are following image and video usage rights. They also need to trust descriptions attached to these digital assets. Lookatmedia™ makes it simple for you to manage these processes.
Accurate descriptions and attribution
Your new Lookatmedia™ is integrated with your new content library, ensuring that you automatically add descriptions and attributions attached to these digital assets when you pick an image or video. This feature improves the accuracy and integrity of the content you create and helps journalists with the same goal.
Authorised content only
Journalists depend on PR departments to provide authorised content, but PR departments don’t always get it right. The more hands content passes through, the less accurate it becomes. It’s simple; as people, we make mistakes and miss important details. With Lookatmedia™, you have business processes that help ensure the integrity of the content you publish. You also control who is authorised to post content and authorised to access resources such as images and videos. These protocols create an audit trail and can dramatically reduce mistakes.
A consistent but ever-changing resource
Trust in any relationship is built over time. To become a trusted resource for journalists, you need to demonstrate your value over time. Lookatmedia™ allows you to do just that. By providing 24/7/365 day secure, low-touch access, you become a trusted source, and resource journalists and media representatives will come to depend upon.
Get more frequent looks from the right journalists
Lookatmedia™
While journalists still rely on press releases for breaking news, one-third of them now prefer solutions like Lookatmedia™ as their primary source for both breaking and evergreen news.
