THE ROLE OF HEALTH PR
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The last few years have shown that healthcare is connected to every aspect of society. It has also shown that the sector needs to compete for attention against science denialists.
In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.
Good news
As a health-based organisation, you are constantly progressing through medical and technological advances, policies, and planning. You need a forum to continue to amplify these messages through the media and other communication channels. The good news is that you have an audience in the media who are ready to listen and open to amplifying your stories.
The power of images
It takes 13 milliseconds for a human to recognise the content of an image. We also have strong, instant emotional responses to images. These two facts alone should inform your understanding of the power of images in the media and why almost as many journalists will prioritise sharing stories with images almost as much as trending stories.
SHORT HANDING COMMUNICATION
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Images play an important role in making the abstract real to audiences. There are a few people now who would not recognise an image of the COVID 19 virus.
SHORT HANDING COMMUNICATION
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Images play an important role in making the abstract real to audiences. There are a few people now who would not recognise an image of the COVID 19 virus.
The healthier newsroom solution
Just as technology has streamlined and improved the accuracy and speed of information flow in the healthcare sector, online newsroom solutions like Lookatmedia™ have transformed how healthcare organisations connect and communicate through the media. From greater and instant discovery of your stories to secure self-service workflows that allow journalists, media representatives, influencers, and podcasters to access all the resources they need from you to meet their 24/7 deadlines and amplify your stories.
MUSCLE MEMORY
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A healthier newsroom is one that encourages and enables PR professionals to create more illustrated content, while captivating and connecting with the media on the common ground of authentic storytelling.
MUSCLE MEMORY
Getty Images/iStockphoto
A healthier newsroom is one that encourages and enables PR professionals to create more illustrated content, while captivating and connecting with the media on the common ground of authentic storytelling.
Accountability
Lookatmedia™ allows your PR professionals to focus more on areas with the greatest impact by providing self-service capabilities to the media. Lookatmedia™ also contains tools to audit actives and monitor results, helping you understand the ROI of your PR activities.
Thought leaders
With over 2 million podcasts worldwide, there is a great demand for thought leaders to be guests from the health and medical sector. Your Lookatmedia™ online newsroom is both a discovery solution and a platform where your thought leaders can demonstrate their knowledge, understanding, humanity and vision of a better future.
