News

Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

Targeted Search

Featured News

All News

AI Models Prefer Earned Media, Need Structured Data Today

Large Language Models (LLMs) primarily learn from earned media, which makes up about 80% of their ingested information. Structured data, however, is crucial for LLMs to accurately interpret and retrieve this content, enhancing AI system visibility.

Corporate Newsrooms Adapt to AI-Driven Media Landscape Today

The increasing proliferation of AI-generated pitches is revolutionizing the landscape of earned media and newsroom communications.

Lookatmedia CEO Craig Harris Discusses AI's PR Transformation

Craig Harris, CEO of Lookatmedia, outlines how artificial intelligence is reshaping the public relations industry. He emphasizes the need for AI-readable content ecosystems and hyper-personalized engagement to ensure discoverability and impact.

Lookatmedia™ Transforms PR with AI Discoverability and Engagement

Lookatmedia™, an innovative new AI-driven platform, is set to revolutionize the public relations industry by enhancing PR agencies' discoverability and engagement with journalists.

Steve Cohen secures 42% in CA-50 primary, GOP endorsed Today

Steve Cohen, the Republican Party-endorsed candidate for California’s 50th congressional district, advanced in the recent primary with 69,951 votes, securing 42% of the total.

PR Has an AI Slop Problem

For years, PR platforms sold one promise: more contacts, more reach, more coverage. But in 2026, that model is breaking under the pressure of AI-generated content overload.
Journalists are now flooded with mass-produced press releases, automated pitches, and synthetic personalisation generated at scale using general-purpose LLMs. The result is predictable: inbox fatigue, declining trust, and lower response rates across the board.
The problem is no longer just outdated media databases. It is outdated infrastructure and outdated assumptions about how media engagement actually works.