Thought leaders’ symbiotic relationship with the media
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In a world where profile trumps critical thinking, its essential that thought leaders put in the work to build their reputations with the media and public.
Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.
Chicken or the egg
Many potential thought leaders are operating under the misconception that media exposure comes after demonstrating their credentials and bona fides. Those who are widely considered thought leaders know the opposite is true. They have courted the media over time, and in return, the media turns to them for ideas and opinions. People like Bill Gates and Elon Musk have invested heavily in PR to build their profiles as thought leaders.
Thought leaders are created
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Many believe that journalists have a direct line to thought leaders on any subject or issue. In reality, they use online searches to find new thought leaders.
Thought leaders are created
Getty Images/iStockphoto
Many believe that journalists have a direct line to thought leaders on any subject or issue. In reality, they use online searches to find new thought leaders.
The value of being a thought leader
Thought leaders can influence the arc of public conversations. They can influence the influencers. They become essential sources for the media, and a ‘go to’ on breaking stories. Their credibility has both social and economic impacts and allows them to promote their own missions.
Thought leaders thrive on Lookatmedia™
More than any other PR platform or digital newsroom, Lookatmedia™ allows thought leaders to build their profiles and credibility with the media. Couple media training with your new Lookatmedia™ centre, and you have a winning formula to hone your skills and build your media profile.
Visualisation
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‘Build it and they will come’ is not just a line from a movie. Publishing your thoughts and insights on your Lookatmedia™ centre can lead to exposure through the media, which then leads to more media exposure…and so on.
Visualisation
Getty Images/iStockphoto
‘Build it and they will come’ is not just a line from a movie. Publishing your thoughts and insights on your Lookatmedia™ centre can lead to exposure through the media, which then leads to more media exposure…and so on.
Create a destination where your thoughts are visible
Journalists and media representatives seek most of their story ideas from online searches or other news sites. They do the same when looking for thought leaders on a subject. Often, they have little time to find an expert on a topic. Your Lookatmedia™ centre provides them with 24/7 access to see how you think. It’s also a place where they can assess if your views and thoughts align with their take on a story. Think of Lookatmedia™ as your press release, CV, and references. You can even view it as the first draft of a future book.
Build your reach
Thought leaders can be called on at a moment’s notice to contribute to a story, or they can be a part of a longer process. In any case, the media are searching every day for ‘media friendly’ experts to interview. Lookatmedia™ was designed to help you get on their radar, with features that increase your visibility in online searches. It also includes a feature where you can put your options on a subject or issue directly into the hands of journalists.
Newsworthy opinions
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Genuine thought leaders may be experts on a single subject or issue, however that knowledge fits within a wider context. Lookatmedia™ is how you demonstrate this wider knowledge.
Newsworthy opinions
Getty Images/iStockphoto
Genuine thought leaders may be experts on a single subject or issue, however that knowledge fits within a wider context. Lookatmedia™ is how you demonstrate this wider knowledge.
Newsworthy opinions
Thought leaders are critical thinkers with the ability to view and analyse issues and subjects from many perspectives. Lookatmedia™ delivers a platform where your thought leaders can demonstrate that context and perspective are important when commenting on any subject or issue.
One step at a time. One article at a time.
Trust and reputation are earned, not given. The media needs to know that your views are not just keeping up, but leading the conversation. You need to continue to demonstrate your responses to the current news and media cycle. Demonstrate that you can make complex issues understandable.
This is not achieved with a single press release or article. It is a resource built over time and needs to be constantly maintained, supported with illustrated content, and backed up by research and facts. Lookatmedia™ was designed to manage all of these assets and resources in a single solution.
