Retargeting journalists
Lookatmedia
Retargeting is a form of advertising that allows you to follow those who have arrived at your media centre for a set period with ads that encourage repeat visitation.
Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.
Retargeting journalists
There are features in Lookatmedia™ that help you draw more journalists, media representatives and influencers to your media centre and keep them coming back. Our philosophy is to maximise every connection with the media to drive more and deeper engagement, which is why we also offer a retargeting package. This package lets you keep your brand front of mind, even after visitors leave your media centre.
Protecting your investment
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You can dramatically increase the return on your investment in attracting journalists to your media centre with modest investments in remarketing.
Protecting your investment
Getty Images/iStockphoto
You can dramatically increase the return on your investment in attracting journalists to your media centre with modest investments in remarketing.
How does retargeting work?
Retargeting is programmatic advertising that uses technology to allow your targeted display ads to follow media centre visitors across their web journeys. These ads target a specific page or the whole media centre.
Lookatmedia™ retargeting content
Lookatmedia™ provides ad campaigns that include animated and flat display ads. These ads offer tips that increase the value of your media centre to journalists, media representatives and influencers.
Follow the news makers
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Your media centre remarketing strategy will help keep your brand and story front of mind for those who are creating the news.
Follow the news makers
Getty Images/iStockphoto
Your media centre remarketing strategy will help keep your brand and story front of mind for those who are creating the news.
Why are retargeting campaigns important to media centres?
The more journalists use your Lookatmedia™ centre, the more they learn to value it. Your retargeting campaign is designed to optimise the use of your media centre by journalists while increasing the collection of contacts and other data that drives effective PR strategies. It's another way the Lookatmedia™ team works to help you maximise the return on your PR investment.
