PRESS RELEASE PLUS
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Lookatmedia™ allows PR teams to combine the ‘push’ power of Press Releases with the 24/7 ‘pull’ power of a new generation of online newsrooms, dramatically increasing media coverage.
Press Releases remain a central pillar of PR practices, with as many journalists finding them an essential source of new story ideas. However, they alone are not enough to cater to the needs of a diversified media landscape. Solutions like Lookatmedia™ online newsrooms are a ‘force multiplier’ for Press Release campaigns. Here’s why an online newsroom like Lookatmedia™ is an essential tool for PR departments today.
‘What day works for you?’
Lookatmedia™ brings your Press Release strategy in line with the work practices of journalists. Recent research shows that Sunday has the highest level of open (47%) and click rates (6.5%) on email media pitches. It also shows that only about 1.5% of media pitches are delivered on Sundays. These stats indicate many opportunities to connect with journalists outside of office hours. Lookatmedia™ online newsrooms allow those journalists clicking on Press Releases outside of regular operating hours can access all of the resources they need to start, illustrate, and finish stories.
WHILE YOU SLEEP
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Journalists work irregular hours to meet strict media deadlines. Lookatmedia™ online newsrooms work with journalists 24/7 making your newsroom a ‘go to’ resource.
WHILE YOU SLEEP
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Journalists work irregular hours to meet strict media deadlines. Lookatmedia™ online newsrooms work with journalists 24/7 making your newsroom a ‘go to’ resource.
Seasonality of media pitches
Research also indicates that the number of pitches to journalists peaks around February, when average click rates are at their lowest for the year. The number of pitches halves by June is the exact time when average click rates double from the February low. Again, this demonstrates that journalists seek story ideas at different times when media pitches are made. To smooth out the peaks and thoughts, your need a permanent self-service media resource and library like Lookatmedia™.
AN EVERGREEN MEDIA RESOURCES
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Some stories and Press Releases last a single news cycle, and others are evergreen. Build a dynamic library of illustrated story ideas on Lookatmedia™ to keep the media engaged 24/7, 365 days a year.
AN EVERGREEN MEDIA RESOURCES
Getty Images/iStockphoto
Some stories and Press Releases last a single news cycle, and others are evergreen. Build a dynamic library of illustrated story ideas on Lookatmedia™ to keep the media engaged 24/7, 365 days a year.
The ultimate tool to target individual journalists
While Press Releases are essential tools for the timeliness of a story, they are a crapshoot in attracting the attention of individual journalists. Whereas the average size of a Press Release target audience is less than 50, you are still depending on a journalist wanting to write on a specific subject, with the particular perspective to send them. The alternative is a Lookatmedia™ newsroom, which can be a destination for your Press Releases. Lookatmedia™ makes it simple for journalists to drill down into libraries of story ideas you’ve created, making sure you appeal to the specific needs of each journalist who visits your online newsroom.
READING BETWEEN THE LINES
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Research on responses to the subject matter, formats and timing of Press Releases shows that aligning media pitches with individual journalists is essential. Lookatmedia™ allows a journalist to create their story discovery journeys.
READING BETWEEN THE LINES
Getty Images/iStockphoto
Research on responses to the subject matter, formats and timing of Press Releases shows that aligning media pitches with individual journalists is essential. Lookatmedia™ allows a journalist to create their story discovery journeys.
‘Have you looked at it from this perspective?’
One of the favourite storytelling techniques deployed by journalists is to build on stories they’ve previously covered. Your Lookatmedia™ online newsroom allows you to create and illustrate multiple pitches on the same subject matter, providing journalists with various perspectives and opportunities to develop new content. The discover journeys your team makes in your Lookatmedia™ newsroom provide journalists with fresh perspectives with every visit.
A HIVE OF MEDIA ACTIVITY
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Most Press Releases will never be opened, meaning journalists will never read the stories they contain. When you place those stories in your Lookatmedia™ newsroom, you ensure greater visibility from a deeper and more diverse pool of journalists.
A HIVE OF MEDIA ACTIVITY
Getty Images/iStockphoto
Most Press Releases will never be opened, meaning journalists will never read the stories they contain. When you place those stories in your Lookatmedia™ newsroom, you ensure greater visibility from a deeper and more diverse pool of journalists.
Supercharging your Press Release strategy
Rather than have a binary response to your Press Release campaigns, Lookatmedia™ creates and maintains natural and deep connections with journalists 24/7. Like so many online experiences, Lookatmedia™ provides an avatar that enhances the capabilities and ROI of your PR department, exponentially increasing the effectiveness of your Press Release and media pitch capabilities.
