A newsroom solution that makes everyone happy
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Lookatmedia was designed to meet the working needs of journalists, influencers and podcasters.
Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.
Online Newsrooms 2.0
The media needs more of your content, yet it's harder to get more media coverage. Why? Many PR professionals are leaning in on the methodology that has worked in the past, emailed press releases. While many now accept that mass emailing of press releases rarely delivers the desired results, personalised emails and pitches to individual journalists are landing fewer results. PR professionals need to move their focus to new ways of delivering fresh media pitches in ways that align more closely with the needs and resources of today's media requirements. Lookatmedia™ is the first of this new wave of technology that's already transforming how the media are engaging with brands and organisations.
As important as trending storylines
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Research shows that journalist place visual content as important as trending storylines when choosing what to share with their readers.
As important as trending storylines
Getty Images/iStockphoto
Research shows that journalist place visual content as important as trending storylines when choosing what to share with their readers.
Why an online newsroom with a DAM works
Imagine you're a journalist. Each week, you deliver 5 new stories and make countless posts on social media. Today you have a deadline for a story you're yet to start. You do what you always do in these times; you check Twitter and LinkedIn for breaking stories. You do online searches, looking for fresh approaches to storylines you've covered before. You find something that catches your interest and click on the link. You land on a page with a great story idea well illustrated with images and video. You click on an image in the story, and it provides you with the option to download all the compliance info or the option to explore an entire library of content. You download the text from the story plus a batch of images to illustrate your story your way. You're inspired and have all the resources you need to create a compelling, illustrated story that's seen, read and shared. That's why an online newsroom with a DAM works.
A solution designed for collaboration
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A solution designed for collaboration
A solution designed for collaboration
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A solution designed for collaboration
Back to basics
PR professionals are at their best when they embrace the media technology of the day. Today's media technology depends on visual content to capture more eyes. Media pitches that treat visual content as secondary or limit the media choices to a small folder of images make little sense to today's media landscape. The same is true of online newsrooms without Digital Asset Management capabilities. Lookatmedia™ features enterprise-level digital asset management solutions that allow PR professionals to create more compelling and compliant content to the media faster, making it more straightforward and more enjoyable for journalists to find inspiration and complete their stories without interruption.
Busy bees
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Lookatmedia™ features an enterprise-level Digital Asset Management solution that helps you create a ‘single source of truth’ for all your media assets, improving efficiency you, your team and the media.
Busy bees
Getty Images/iStockphoto
Lookatmedia™ features an enterprise-level Digital Asset Management solution that helps you create a ‘single source of truth’ for all your media assets, improving efficiency you, your team and the media.
An untapped resource
Providing your organisation or brand with an enterprise-wide Digital Asset Management solution allows your team to partition off a collection that's media approved and ready to illustrate your content. It ends the paradigm of chasing down images, seeking approvals, and finding descriptions and attributions. It allows your team to instantly access pre-approved campaign images and other assets your organisation licenced or owns outright. Rather than waiting to the last minute to add images, you start with content that meets your team's needs and the media. Simple.
