DIVERSITY, VALUES, FLEXIBILITY
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More than ever, candidates seek roles in organisations that reflect their core values. Surveys indicate that shared values and flexible work environments are critical to employment brands for many people.
Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.
Best place to work benchmark surveys
One of the most potent ways to increase the value of your employment brand is to qualify in the top ten of ‘Best place to work benchmark surveys; however, if you’re not in that top ten, does that imply you are not a good place to work? The problem with benchmarking surveys is that they usually have a small sample group, which might exclude your organisation. What’s significant about these surveys is the amount of attention from the media they garner. Why not work with the media to create buzz around your employment brand? With an online newsroom like Lookatmedia™, you can.
‘I CAN SEE WHAT YOU MEAN’
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Visual narratives are essential in attracting suitable candidates to a position and organisation. For many, a picture of an open-plan office and a higher salary is not attractive enough.
‘I CAN SEE WHAT YOU MEAN’
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Visual narratives are essential in attracting suitable candidates to a position and organisation. For many, a picture of an open-plan office and a higher salary is not attractive enough.
Real people, real stories
Journalists are always looking for human interest stories. Instead of talking about diversity, why not create stories about individuals from more diverse backgrounds, how they came to work for you and what they’ve been able to achieve? Stories of real people are much more compelling than motherhood statements or stats.
LESS TALK, MORE EVIDENCE
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Authentic recruitment brands are built on the experiences of real people. Lookatmedia™ allows you to promote employment brand ambassadors that change how candidates view your organisation.
LESS TALK, MORE EVIDENCE
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Authentic recruitment brands are built on the experiences of real people. Lookatmedia™ allows you to promote employment brand ambassadors that change how candidates view your organisation.
Where we are, where we are going
You may be in a sector like IT that is traditionally male-dominated, but you’re working to change that image. You may be moving offices to accommodate differently able team members or have internal working groups to transform your culture to better support LGBTI+ team members. Tangible commitments and evidence of actual actions can change how both the media and the public view your employment brand.
IMPROVING YOUR GRADES
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People, not mission statements change organisations. Demonstrating your commitment to a more diverse, inclusive, and flexible working environment are now an essential feature of authentic employment brands.
IMPROVING YOUR GRADES
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People, not mission statements change organisations. Demonstrating your commitment to a more diverse, inclusive, and flexible working environment are now an essential feature of authentic employment brands.
ESG
ESG is more than an acronym or buzzword. Organisations' commitment to environmental issues, social action and governance are critical to employees, especially millennials. Your Lookatmedia™ online newsroom provides you with the opportunity to demonstrate your commitment to ESG issues and value. Lookatmedia™ allows you to move from statements to an ongoing dialogue with the media, confirming the authenticity of your recruitment brand.
MANY HANDS
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The move towards ESG organisations reflects more than just a generation change. Most candidates are looking for roles with organisations that want to be part of the solution.
MANY HANDS
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The move towards ESG organisations reflects more than just a generation change. Most candidates are looking for roles with organisations that want to be part of the solution.
Building your employment brand on a firmer foundation
You don’t build a recruitment brand with a single press release or story. You make it by demonstrating your commitment to building a progressive, inclusive, and flexible working environment. A Lookatmedia™ online newsroom allows you to continue publishing more content building your credibility and recruitment brand. You can even elevate the role of your recruitment leaders to a level they are sought after as sources by the media.
ONE SWALLOW DOESN’T MAKE SUMMER
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Building a credible and authentic employment brand requires a commitment to internal values, actions and a communication strategy.
ONE SWALLOW DOESN’T MAKE SUMMER
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Building a credible and authentic employment brand requires a commitment to internal values, actions and a communication strategy.
