TRUST LOCAL
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The Third Annual Disinformation In Society Report clearly shows local broadcast and print are the most trusted media sources. Lookatmedia™ allows you to easily create and illustrate content for local media sources.
In the Third Annual Disinformation In Society Report conducted by The Public Affairs Council and the University of Oregon, they discovered that Local Broadcast news and Local newspapers are the most trusted sources of information in the media. A clear 10% ahead of most national news sources shows that if you want to influence opinions and change views, local news media pitching should be part of your overall media strategy.
How your Lookatmedia™ newsroom helps you pitch to local news
70%+ of journalists seek new story ideas through online searches. They search using terms that relate to trending storylines and their individual beat. In the local media space, they also add in regional and geographical references to their searches…and this is where Lookatmedia™ helps you make your content discoverable. The format of Lookatmedia™ allows you to create specific stories or rewrite existing stories with headlines, leads and body copy with geographic references. Initially, this helps these stories end up in search results for local media journalists; however, it also helps them find other content that can drive more local stories.
LOCALLY DISCOVERABLE CONTENT
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Search engines like Google are leaning harder into delivering locally discoverable stories. Lookatmedia™ provides a platform to deliver this content to search engines and online media sources.
LOCALLY DISCOVERABLE CONTENT
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Search engines like Google are leaning harder into delivering locally discoverable stories. Lookatmedia™ provides a platform to deliver this content to search engines and online media sources.
Geographical targeting
Your content may start wide (e.g., country), then as you refine your strategy, you can focus on more regional and local content. The benefit of Lookatmedia is that you can see the location of your newsroom traffic then create content that focuses more on attracting the media in those areas.
FOCUSING ON LOCAL AUDIENCES
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‘Kangaroos at Lucky Bay in Cape Le Grand National Park, near Esperance in Western Australia’ is an example of the types of content that fits with Google local search algorithms.
FOCUSING ON LOCAL AUDIENCES
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‘Kangaroos at Lucky Bay in Cape Le Grand National Park, near Esperance in Western Australia’ is an example of the types of content that fits with Google local search algorithms.
The role of illustrations
Whether you’re in the national or federal government, regional tourism or a local non for profit, the rule for discoverable illustrated content is the same. By adding images and videos that resonate with local news services, with accurate descriptions and attributions, you create more and better opportunities for local news coverage.
Why stop at one image
Another benefit of Lookatmedia™ is that you’re not limited to one image or video per article. You can have a single article with up to 20 images and 10 videos, discoverable for search engines. This is great if you want to create listicles or draw attention to local benefits or impacts of your mission.
Google love geographically focused content
One of the many significant changes implemented by Google in 2021 was an increased emphasis on providing more localised search results. Your Lookatmedia™ newsroom allows you to create and amplify such content in ways that traditional newsrooms simply cannot.
LOCAL MATTERS MOST
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In Whangaparoa peninsula, Auckland, New Zealand the Hibiscus Matters and Mahurangi Matters report on local affairs including local news, coverage of past and upcoming events, and business, history, health, gardening, rural and sports news.
LOCAL MATTERS MOST
Getty Images/iStockphoto
In Whangaparoa peninsula, Auckland, New Zealand the Hibiscus Matters and Mahurangi Matters report on local affairs including local news, coverage of past and upcoming events, and business, history, health, gardening, rural and sports news.
Think global, act local
What is true for the environment is also true for media coverage. In politics, they use the phrase ‘all politics is local’. Trust in media seems to work the same way. The more localised, the more trusted the media source. Lookatmedia™ allows you to take this understanding and use it to transform your media engagement strategy… and, most significantly, do it in a fast and straightforward way.
