Women's Open
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Clay court women's open tournament launch image
Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?
Creating a Media Kit in Lookatmedia™
Your Lookatmedia™ centre features one of the world’s best Digital Asset Management (DAM) solutions. Once you have uploaded images, videos, and documents into your DAM, you can select any of this content to create a Media Kit. Once you’ve created this new Media Kit in your DAM, you can then add it to any News, Event or Story Inspiration article you create and publish.
‘Can I add the same Media Kit to multiple articles? ’
Yes. Once you’ve created your Media Kit, you simply select it from your image picker when you’re creating or updating any News, Event or Story Inspiration article. The best practice is to create multiple articles on a subject, providing multiple ideas for storylines to journalists and add your Media Kit to each of them.
‘Can I update or change my Media Kit once articles are live?’
Yes. Your Media Kit is managed through your DAM, so you can change it whenever you want, and it automatically updates the Media Kit on any live or draft pages; when journalists visit your Media centre they will always see the latest versions of Media Kits.
Forehand volley
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APT number one tennis player hitting a ball with forehand volley
Forehand volley
Getty Images/iStockphoto
APT number one tennis player hitting a ball with forehand volley
‘Can I have a Media Kit and the option to download individual images?’
Yes. Lookatmedia™ is designed for flexibility. Media kit downloads are available in addition to text, image, and video downloads within the same article. When downloading an image (or images) a journalist or media representative also has the option of discovering more content through intuitive searches within the DAM.
‘Can I add a Media Kit to a Press Release?’
Yes. Your new Lookatmedia™ centre has a Press Release and publishing feature that allows you to create and publish Press Releases with a Media Kit download link. Like the Media Kit itself, the Press Release feature enables you to change the Press Release even after publishing, ensuring that the downloadable PDF of the Press Release is always current.
Press kit image
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Lookatmedia™ includes a feature that allows your PR team to create a Press kit from assets in your Lookatmedia™ DAM.
Press kit image
Getty Images/iStockphoto
Lookatmedia™ includes a feature that allows your PR team to create a Press kit from assets in your Lookatmedia™ DAM.
‘Am I limited on how many Press Kits I create in my Lookatmedia™ Centre?’
No. The Media Kits in your Lookatmedia™ centre draw on the assets you’ve already uploaded and manage through your DAM. You simply need to choose which digital assets you want to create a Media Kit. This process makes it simple to create multiple Press Kits and publish different kits on different articles.
Creating, publishing, and promoting Media Kits on your Lookatmedia™ Centre is simple and includes approval processes and auditable trails for management and reporting purposes.
