THE IMPORTANCE OF TIMING
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Timing and time play an important role in newsworthiness. So does visual content. Lookatmedia™ allows you to manage every aspect of your media pitch in the one platform.
We’re all aware of the power of the 10 second sound bite, but how many know of the 13-millisecond media pitch?
What can you achieve in 13 milliseconds
Research has demonstrated the human brain can process an entire image that the eye sees in as little as 13 milliseconds. That's how long it takes to blink. With the correct use of a single image, that's how long it takes for you to capture a journalist's attention and tell the story of your event.
What can you achieve in 50 milliseconds
It takes about 50 milliseconds (that's 0.05 of a second) for a journalist, media representative or influencer to form an opinion about a page of content on your event or festival, so images play a crucial role even before they read the first words.
What you can achieve in 10 seconds
The average person can recite about 20 words in 10 seconds. Add a headline and brief description to an image, and you've created a 10-second pitch for your event.
What you must achieve in 15 seconds
As a rule, if you don't capture the media's attention on a page of content within 15 seconds, they bounce out. That's not a lot of time, so you will need a great image and headline as a lead-in.
Convey the essence of a story in just 13 milliseconds.
Lookatmedia
An image can tell part of a story in just 13 milliseconds. Add three more images, and you have a complete visual narrative.
Convey the essence of a story in just 13 milliseconds.
Lookatmedia
An image can tell part of a story in just 13 milliseconds. Add three more images, and you have a complete visual narrative.
What you can achieve in 5 minutes
Not every storyline you create will inspire every journalist, and even the best PR people can't predict the best angle every time…so why settle for one angle? Lookatmedia™ provides you with a platform where you can create, illustrate and publish many storyline ideas. Experiment with different approaches for different target audiences, different media groups and different channels. Publish an article on your event and illustrate it using your Lookatmedia™ image and video picker in as little as five minutes.
What you can achieve in 90 days
Most events start promotions somewhere between 90 to 180 days out. Imagine how much quality content you can push out to the media through your Lookatmedia™ centre in that time. Imagine what storylines you can pitch to a journalist, the video you can provide to broadcast media. Imagine the images and content you can provide to bloggers, the images you can push out for your event through social influencers. With enough of the right content and media engagement driven by your new Lookatmedia™ centre, you can make every second count.
FRESH PURPLE MACARONS
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An image can tell a story in 13 milliseconds, faster than a paragraph. Use your Lookatmedia™ Digital Asset Collection to illustrate stories in your Lookatmedia™ center, letting journalists access and create their own visual narratives.
FRESH PURPLE MACARONS
Getty Images/iStockphoto
An image can tell a story in 13 milliseconds, faster than a paragraph. Use your Lookatmedia™ Digital Asset Collection to illustrate stories in your Lookatmedia™ center, letting journalists access and create their own visual narratives.
